Careful Management: You Will Find That Cold Clothing Can Also Be Sold.

Of course, people want to buy good quality and cheap goods. It should be pointed out that the popularity of the product is on the one hand the result of a brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.

A special clothing store in Dalian has a small store but a lot of business. The reporter noticed that all the people in the shop were fat people. This is a store that sells fat clothes.

The owner of this shop, Ms Yang, told reporters: 'street girls are selling girls' clothes, but they really do not increase their weight.

It's just a good look at this part of the business opportunity.

Now, though, her fat man's clothing store is very impressive, but at the very beginning, she patronized very few people.

"Because the fat people feel inferior, they seldom go shopping."

After understanding the worries of fat people shopping, Ms. Yang made ten thousand business cards.

Whenever a business card is sent to a fat person, they are very much in the bag and carefully put into the bag, which is completely different from the receipt of other leaflets.

Sure enough, then her shop played a beautiful turn around.

Fat people need not only to wear, but also to wear beautifully.

MS Yang discovered this from the customer request, and resolutely positioned the market in the fashionable fat body dress.

But despite the clear direction of development, big size clothes are hard to buy, not to mention fashionable frail women.

To this end, Miss Yang intends to break the previous shopping channels for large size women's clothing at other retail outlets, and specially find a company that runs fat women's clothing to deliver.

The way to cooperate.

But do

It's also a challenge. Fat people are fat, with fat belly, fat buttock and fat chest, so templates are different. It is even more difficult to add fashionable elements to the body.

Although there are still restrictions on the types of clothing in the shop, Ms. Yang's fat man shop now runs the "fat lady".

He has a reputation in the fat circle.

Ms. Yang told reporters that she would also increase the number of products that her fat store stores run, so that fat people would never worry about not wearing clothes themselves.

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Clothing is a special commodity, and its purchase depends entirely on the degree of consumer love for goods.

Because of this, whether you want to join the brand clothing in the local word of mouth is good, and how popular the product is, is a key factor to be investigated.

This can be divided into several aspects.

First, what is the popularity of the brand in all regions of the country? What is the status of the brand in the mind of the consumer? You can directly ask the Brand Company for its previous sales data. It can also be understood from the side.

Secondly, according to the location of the brand and the style of the product, how many people will be interested in buying this product in the local area? To judge whether the number of your target customers is sufficient.

Third, it depends on whether the price of its products is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?

If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.

According to the sales volume of the shops and the sales situation of the surrounding brands, we estimate the number of sales per day, and make the best two plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what kind of space your profit margin will be in. What is the maximum profit rate and the minimum? How long will it take to recoup its investment?

A clear understanding of Brand Company's development, including its history, current situation and future trend, is very important for your choice and decision.

As your supplier, it is also a business partner. Your development is closely related to the development of the company.

Of course we want to choose a company with good credit, mature and healthy development to work together.