John Ray Has Always Been A Gentleman And Humorous Life.

Founded in 1893, Dunhill represents the British gentleman's dress style, low profile, restrained and outstanding quality.

Now, under the leadership of design director John Ray, Dunhill has launched a season of younger and more practical clothing. At the same time, he has introduced the relaxed and humorous attitude of Mr. Alfred Dunhill, the founder of the brand, to the design of the brand so that we can always find surprises in the details.

For Dunhill's long history brand service, we must pay attention to the inheritance of brand tradition.

For any designer, the first thing to do after taking over such a brand is to seriously study the historical materials of the brand and get inspiration from it, and then create new works based on it.

I am very interested in Mr. Alfred Dunhill himself. He is a very great entrepreneur.

He inherited the business of the harness shop from his father at any time at 21, then noticed the business opportunities brought by the car, so he devoted all his energies to the production of auto related products, which seemed quite bold at that time.

When he was about thirty years old, he saw the development of the tobacco industry and entered this field again.

He is the kind of person who will never be complacent. He will not stay in the same place honestly. He is adventurous and will not be as serious as many Englishmen. He treats life in a humorous way.

Everything is too serious to lose interest.

Therefore, I hope to integrate Dunhill's life philosophy into product design.

Dunhill is a British brand.

British gentlemen dress with their own characteristics.

They always seem to be very low-key when they appear in public places, which is exactly what I appreciate.

They will not dress themselves up too much, but they will pay great attention to the quality of the clothes themselves.

They would rather invest a large sum of money in buying clothes that can be worn for a long time.

In Britain, clothes can even be passed down from generation to generation, and young people can wear their grandfather's clothes. This is the tradition of the whole country.

If you pay attention, you will find that even Prince Charles's shoes are being repaired, and clothing is no exception.

The low-key style of British gentlemen is especially appreciated. Their fineness and stress are embodied in details.

In 2014

In the design, we attach great importance to tailoring.

But in the process of browsing historical information, I also found that the brand used a lot of waterproof fabrics to make clothes, specially for people to wear when driving cars, because in the past cars had no roof.

So in this season, we have introduced many clothes suitable for sports. This is not only a continuation of tradition, but also a consideration of practical needs. For example, in a place like this, you have to prepare for rain prevention at any time.

I can say that this is the focus of my design this season.

Functionality is very important for clothing.

I think clothing must be practical.

If you can drive to and from work every day, you don't mind wearing delicate fabrics, but if you need to take public pport, you have to pay attention to your clothing and pay attention to its functionality.

With this in mind, I hope to combine the luxury with the practicality in design.

In my information, I have seen a very light suit, made of pure silk and without lining. It can be dried second days in the evening and is ready for drying in hot weather.

Now we have restored the fabric so that it can be used in the production of new coats.

Ours

It will take into account the needs of young customers, but at the same time, Dunhill has a group of loyal customers.

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The last thing I want to do is to make the style of the brand completely changed. When the old customers come to the store, they can't find the clothes they always like.

What I want to do is to introduce some new practical elements and maintain good old customers.

You can see in our autumn and winter advertisements that we have invited three models of different ages to emphasize my philosophy: that Dunhill is a gentlemen's club for all ages, and people of every age can wear his unique style through different combinations.