Qiu Jianhui: Annual Support Plan For Designer
In recent years, the "independent designer brand" has become a hot word.
SHOWROOM, online and offline stores have taken root at a surprising speed, and these platforms have also become an important part of promoting the development of independent designers.
Participated in so many SHOWROOM.
Jian Hui Chu
The experience is "still need to be more professional", and Zhang Han's comment is "independent designers need more support".
She believes that many independent designers are trapped in insufficient funds and are hard to develop rapidly.
In addition, the lack of public service platform also makes designers unable to make effective use of existing resources.
10+3SHOWROOM is one of the few.
Free public interest
One of the sexual platforms is the collection of booth fees by other SHOWROOM or by sales volume.
This is still a great pressure for independent designers who are still growing.
Because the order quantity is small, the clothing factory usually requests the higher processing cost, the fabric merchant is also more willing to mature with the big.
Brand cooperation
The promotion of independent brands by industry media has not yet been sustainable. All these are urgent concerns and solutions.
Under the pressure, how does the independent designer's brand go in the future? Zhang believes that most successful brands will eventually enter the market operation, and that is why the characteristics of brand formation at this stage are very unique and valuable.
"Only win win mode will win."
A buyer who participated in 10+3SHOWROOM said, "whether it is offline or online, if the integrated platform only emphasizes its own needs without caring about the needs of designers, when the designer brand can not achieve sustainable development, the whole industry will not benefit from the upstream and downstream industries."
Qiu Jianhui said he was lucky that he had invested money in the incubation platform, and his work partner had been involved in the operation and management affairs, which made his design work more refined and pure.
The first time I took part in SHOWROOM, I got the order. Then, the brand entered the virtuous circle rapidly, and now it is steadily expanding its scale.
The brand's latest season's work is the "nice girl" series, inspired by Qiu Jianhui's feelings about her baby daughter's growth process. This season's new light and bright impressions and brand characteristics complement each other, giving people a happy feeling of everything in spring.
Qiu Jianhui hopes that with the development of the brand, ovedan can join in helping the independent designer's career. He hopes that the brand will participate in public welfare undertakings while developing and grow, and be able to help the modern enterprises with social responsibility and help others.
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