Independent Designer Li Wei After 90: Do Not Forget The Beginning Of The Heart Must Always.
There is no lack of a rising star in the fashion circle. Every leader of the new era has their distinct personality and brilliance.
No matter what they do, they are determined to convey and express their ideas.
I believe everyone has dreams, but how many people do they really dream about?
How many more can you persist?
If we can not forget our original mind, we must always be the one that everyone desires.
Li Wei (Chris Lee), independent fashion designer of China after 90, independent photographer, multi artist, CHRIS brand founder / chief designer, UNRULINESS brand creative director.
This designer from China, who has been receiving much attention from the circle in just a few years, has become the most attractive rising star.
In 2012, he studied in Jiangxi Clothing Institute. In 2013, he set up his own clothing design studio. In the same year, the first autumn and winter series, which was created by Chris Lee studio, was bought by foreign buyers, which gave him great confidence in his ability. So he founded his personal independent brand "CHRIS" in the same year.
In 2014, he attended the fashion week of China University Students and participated in the summit forum of Beijing Institute Of Fashion Technology.
In less than a year, the "CHRIS" brand was well known at home and abroad. In 2014, it was invited by Vancouver Fashion Week and Zhongyuan Fashion Week, Vancouver.
In the same year, he created CHRIS's "boring" public welfare environmental protection series, and was also concerned and supported by domestic and Hongkong public welfare organizations.
This year, "CHRIS" released its first spring and summer show series. After that, it was reported and praised by various famous fashion media.
In early 2015, he received an interview with China brand network and released his 2015 autumn winter preview Series in February.
In April, with the Shenzhen Bailida group cooperation designer project, and began to prepare for the start of the sub line brand UNRULINESS, in May, the release of CHRIS2015 spring summer series products, the twelve zodiac series, received and loved by consumers.
Many people talked about how the young man did it.
Chris said, "anything will happen. It's only a matter of time.
Age and ability are not completely linked, but they also have certain effects.
My early Enlightenment was "who am I?"
If you don't know who you are, what is the meaning of what you do?
What you gain is the result of your efforts. If it has not yet been harvested, it is just not enough effort or wrong direction.
In fact, no matter what I do, clothing, painting, photography, etc., these are all things I like to do. This intention comes from my love, which naturally has enough power to persist.
If you don't forget your mind, you must always.
From the works of Chris, he can see that he especially likes the combination of painting art and fashion, and the way of creating atmosphere. In these big frames, he adds crisp and clipping performance, but pays more attention to the expression of ideology and culture.
HRIS is a little different from most brands. CHRIS is the main brand of Chris. The annual release series is just a show, and its annual products are extracted and pformed into products by the annual show elements. These products are sold in a limited amount and are sold in limited quantities, and the products are divided into two ways: external sales and internal sales.
Therefore, it is difficult to have the product of CHRIS brand, and most of the profits of CHRIS brand come from its special private customization.
CHRIS has always been very high-profile in its brand image, but surprisingly low in its products.
It is reported that in 2016, CHRIS will prepare a long-term experience of brand culture experience, and will open most of the works hidden for people to visit.
Meanwhile, in the second half of 2015, UNRULINESS, a subsidiary line brand managed by Chris, will create more intimate clothing for men and women in the Chinese market, which has met the needs of most consumers.
Chris is like the grass roots of China's clothing industry. It has no two generation's identity, and grows up slowly by its dream and steadfast efforts.
Once again, quote Mr. Ma Yun's sentence is very suitable, "dream is still there, if it is realized?"
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