9 Billion Of American Fundraising Campaign For Internet Pformation

The company plans to issue a fixed increase fund-raising plan today. The company intends to sell 1 billion 87 million shares to no more than 10 specific investors at a price of not less than 8.28 yuan / share. The proposed increase will raise 9 billion yuan for the construction of the "intelligent manufacturing" industrial supply chain platform and the construction of O2O all channel platform.

Big data cloud platform center project.

Company stock is resumed today.

According to the American Apparel, the "Zhi Zhi" industrial supply chain platform will provide solutions from the early stage of design, fixed edition, surface preparation, printing, sampling, bulk production, quality management to later logistics, inventory management, supply chain financing and so on, while relying on "intelligent manufacturing" for production plants.

In order to promote the establishment of the flexible supply chain system of garment industry, we should solve the contradiction between the individualization of garment industry, the small number of lots of orders and the large-scale production of factories.

The planned increase plan is the largest.

The whole channel platform project covers many sub projects such as global brand and commodity resource integration, logistics support system, state purchase platform and external business platform business pformation, traditional channel resource pformation, and recently launched "fan" platform.

The center of the Internet big data cloud platform is the infrastructure of "intelligent manufacturing" industrial supply chain platform and O2O all channel platform operation. It will dig and analyze more information such as online user and consumer behavior data, location data and so on, in order to accurately obtain user's preference and purchase intention information, on the one hand, provide better personalized online and offline services, on the other hand, it also provides data basis for the development and design of new products in the future.

As the national "Internet +" strategy proposed, "

The concept will accelerate penetration in all walks of life, and become a new driving force to promote the upgrading of traditional industries and the growth of new industries, and also bring strategic opportunities to the development of the garment industry.

Previously, the United States and costumes in April this year launched the "mobile" Internet platform called "fan", the main fashion social networking + shopping.

It is reported that through the intensive online and offline promotion and the famous network variety show "wonderful flower" and so on, "fan" has gained a lot of influence in a short time, especially among young people.

The company plans to explore and practice the following two aspects: the integration of offline channels and the development of "cloud tailoring" community service channels.