The Consumption Of Home Textile Industry In China Has Three Characteristics.

Chinese consumers are known for their pragmatic consumption concept. Even if their incomes increase, this characteristic will not change. In the current economic downturn, their consumption tends to be more rational.

The continuous development and maturity of an industry will also drive the maturity of consumers in this industry.

The consumption of products is more and more rational and mature.

Next, we will analyze the trend of home textile consumer psychology from several aspects.

More astute

Chinese consumers are known for their pragmatic consumption concept. Even if their incomes increase, this characteristic will not change. In the current economic downturn, their consumption tends to be more rational.

They often set the budget before deciding to go shopping, then evaluate the usefulness of the commodity, and identify which functions are worth buying, and then find the best deals.

There was once a franchisee said, now "buy is better than selling, they generally will be better than three", in such a situation, the terminal home textile shopping guide can only be repeated, facing tireless consumers.

More emphasis on emotional appeal

By 2020, the emotional factors such as whether the commodity can embody personality will affect the purchase decisions of Chinese consumers to a large extent. This also shows that consumers pay more attention to self expression.

With the increase of income, the personal consciousness of consumers is constantly improving, which is consistent with the trend of other countries or regions.

Indeed, emotional marketing should not only be applied to cars and personal care products, but also more suitable for home textiles and other household products.

In the past ten years, China has begun to develop modern retail channels, much later than many other countries.

In China, shopping is regarded as a family's leisure activity, not just an essential procurement process.

But this demand for shopping and entertainment will gradually weaken, partly because shopping malls are no longer fresh for Chinese consumers, and partly because of the emergence of many forms of entertainment to provide people with choices.

The electricity supplier will meet the convenience demand of consumers in big cities.

By 2020,

The contribution of 14%~15% to retail sales, consumer electronics and some other categories may contribute to 30%~40% retail sales. The proportion of daily necessities in e-commerce retail sales will increase from 1% now to about 10%.

And home textile business in this will also have a large proportion of development, which also tests the distribution capacity of home textile enterprises under the online and offline market.