O2O Of Physical Retailing Is No Longer A Myth.

Many people believe that O2O began in the retail industry.

The pformation of traditional retail industry is not only destructive impact, but also on the reconstruction of consumption patterns.

Just past the Dragon Boat Festival, just hit father's day, in order to pick a favorite father's Day gift, Xiao Xin did not pay much attention.

"Happened to have received the central shopping center 200 yuan WeChat red envelopes, plus a full 999 yuan reduction of 200 yuan discount activity, selected a 1428 yuan clothes, the counter 30 percent off then used 200 yuan red envelope, only paid more than 700 yuan, calculated 50 percent off or so."

This is a shopping experience of a physical store told by Xiao Xin.

With each big

With the erosion of traditional retail sales, the way of entity retailing with O2O's double line integration has already opened. Consumers like Xiao Xin have more and more shopping experiences.

Faced with the tide of "Internet +", with the help of O2O, the traditional department stores are turning their functions into

Turn users into fans.

Thus, with the integration of offline experience, online payment and other modes, customers enjoy the same price difference with online shopping while enjoying the ultimate experience of offline shopping.

On the road of O2O pformation, fans become "new titles" of customers.

In addition to using the official public number or subscription number to push the dynamic promotion information, the interesting links such as shaking and WeChat red packets have also become an important way for businesses to enhance customer stickiness.

In addition, just over the Dragon Boat Festival in the past, Suning Yi Bao and Su Guo, Nanjing Xin Bai and other cooperation, online payment has become an important way of sharing resources and complementary advantages between merchants in the era of big data.

While the online advantage is magnified and the offline experience has been applied to the extreme, physical retailing can still be full of excitement. Nanjing Rainbow City is a good example.

After last year's "yellow duck" exhibition in the "circle of friends", the animal exhibition launched at the end of last month has become a hot topic for micro-blog and friends circle.

"When I was little, visiting the zoo with my family was a wonderful thing. It happened to be on father's day."

Yueyuecheng related person in charge of the introduction, with the experience of offline, also launched interactive activities on micro-blog, customers can also win the gift of sun photos, and achieved a win-win result.