Garment Industry Personalized Consumption To Mainstream Production Volume To High-End Customization Pformation And Upgrading

Under the new normal,

Facing new challenges: the imitating wave style consumption pattern is over, the prices of production factors are rising, and the situation of energy saving and environmental protection is grim.

Some textile and garment enterprises in Dezhou are actively pforming and upgrading, launching personalized customization, developing and developing new models, and forging ahead.

"+", showing new action.

From mass production to high-end customization

In the city hall of Fu Hong, the exhibition hall of Limited by Share Ltd.

Extra eye-catching: there is a button on the front of the garment and a long strip LED device on the upper arm.

"This dress is made by British customers, and the design is embedded in LED technology, suitable for night wear.

There is an induction device on the upper arm. When the bicycle turns left, it will light up if the left arm is lifted.

Apart from the provision of electronic products by customers, the rest of the design is developed independently. "

Fu Lihong, general manager of the company, said.

Fu Hong costumes is an enterprise that integrates clothing design, production and sales. It mainly produces outdoor clothing such as assault clothing and so on. Its products are exported to 80%.

In May last year, according to the needs of British customers, the company successfully developed LED smart clothing, and then signed 2000 orders of products, with profits nearly two times higher than that of ordinary garments.

At present, the product has been sold for 5000 pieces and exported to the United Kingdom and the United States.

"Now the clothing industry personalized consumption has become the mainstream, the crowd positioning is more and more refined.

In this case, we put more effort into meeting the personalized needs of our customers.

Fu Lihong said.

In November last year, they launched the private custom business of high-end clothing such as Mao and cheongsam.

Customers provide height, weight and other data, choose their own fabrics, designers according to the customer's ideas to design the appropriate style.

One month after the launch of the business, 300 private orders were received, including woolen skirt and windbreaker, and the average selling price was around 1500 yuan.

Not long ago, they received 10 more cheongsam orders.

In order to better expand its business, in April of this year, Fu Hong clothing set up a special private studio in downtown Dezhou, and its subsidiary is also registered in Hangzhou.

From offline sales to touches upgrading

Into the Plains County Huijia Textile Co., Ltd., the production workshop, marketing center, exhibition center, logistics center division of labor is clear, more than 300 kinds of bamboo fiber products through the Internet, directly from the production line to the hands of consumers, to build a complete F2C production and marketing mode.

"On May 27th, our bamboo fiber scarf Taobao sold 620 pieces, becoming the hot selling product of that day."

Talking about the changes brought by "Internet +", general manager Qi Zhenlin opened his speech.

Our annual sales increased by 30% over the same period last year.

The products before Huijia textile all relied on physical store sales. In 2012, the company tried online marketing, signed a cooperation agreement with the Shanghai electric power operation team, such as vip.com minimally invasive Software Co., Ltd., and successfully landed products such as Tmall, Tmall and rice folding website.

With the help of the Internet, the company has made such a niche product of bamboo fiber stronger, and has produced bedding, clothes and caps, children's articles, and so on.

Last October, Huijia textile was launched on the basis of the Canton Fair.

In that month, the international trade contract was signed for us $100 thousand, and its products were exported to the United States, Australia, Singapore and other places, and the profit increased by 30% over the same period.

At present, the company's electricity supplier sales account for more than 40% of total sales.

"Summer is the marketing season for bamboo fiber products. We are prepared to launch preferential sales promotion activities with Tmall, Jingdong and other platforms to enhance brand influence."

Qi Zhenlin said.

From product to industrial chain

"This is our newly developed series of yarn of vinegar and clear fiber. Since its production in April, it has been trial production of downstream garment products."

In June 11th, Huangfu, general manager of Renhe Hengfeng textile technology research and Development Co., Ltd.

It is understood that the vinegar and fiber yarn has the characteristics of high strength of polyester fiber and high comfort of plant fiber, and is ingenious in the world.

How can new products be promoted quickly? Huang Fu Ming has made the secret: making industry chains.

He told reporters that every new type of fiber to the market, often in the link of customer delays.

At the end of last year, Hengfeng group established Renhe Hengfeng company, using the group's R & D capability and huge downstream customers to build a whole industry chain extension system from new fiber development to market finished products.

For each new type of fiber, the company selects some enterprises from downstream customers according to their product characteristics to cooperate, and directly push them to the market through trial production, product evaluation and so on.

Vinegar fiber is a new fiber developed by a chemical fiber enterprise in Jilin. After undertaking the technology, Niwa Kotoyo developed a series of yarns, and worked with 23 downstream businesses, including Adam and wolves, to test the products.

At present, various cooperative enterprises are conducting downstream product evaluation. It is expected that products will be released to the market by the end of June.

Huangfu Ming Li said that the current competition has changed from the competition of new products to the competition of popularization speed. Whoever can create the new product chain as soon as possible and achieve the market quickly, who can achieve the maximum profit.