In The Era Of "Internet +" Change Has Become The Theme.

The Internet is rapidly eroding the market share of the entity business.

According to the annual monitoring report of China's online shopping industry released in 2014 by AI consulting, China's online retail sales volume has reached 2 trillion and 800 billion yuan in 2014, equivalent to 10.7% of the total retail sales of social consumer goods over the same period, which is the first time that data has exceeded 10%.

Last week, sponsored by Tencent, DAS Shen, CO sponsored the "2015 Shanghai retail billboard" award ceremony, through 300 thousand consumers' online voting, through the consumer WeChat's "shouting" selection, more than 20 enterprises came to the fore, and finally went to the glory of the podium.

They are the forerunners of the 2015 Shanghai retail industry's innovation and development.

Change requires more thinking.

After the award, the industry also discussed the theme of "business survival under the Internet +".

How to relocate the role of physical stores in multiple channels and how to inject new vitality into the consumer experience of physical stores?

In the era of "Internet +", change becomes the theme.

We might as well look at such a set of data: in 2014, the total sales volume of the top ten shopping centers in mainland China totaled 56 billion 500 million yuan, while in 2014, Tmall's "double eleven" single day sales amounted to 571 billion yuan.

Chen Lilin, general manager of RET Rui Yi De Shanghai Branch Planning and consulting department, said that today, every 100 yuan of online retail pactions, of which 39 yuan is entirely driven by e-commerce to increase consumption, and 59 yuan is an alternative to offline retail.

Physical retail O2O is an industry with a large consumption frequency and huge economic scale.

The industry's last blue ocean market is for O2O, the founder and CEO of easy network.

In this way, she likened it to "a contest between Ma Yun and Wang Jianlin."

Chen Congrong has used data to show that online and offline integration is becoming a trend: Wanda Group has launched "account interoperability" in 2014, creating online and offline integrated account and membership system, and has established the largest universal integration and big data alliance in China. In 2013, Yintai has reached O2O strategic cooperation with Tmall. In March 2014, O2O product "Yintai Bao" was launched in the same year.

Strategic investment Yintai business, O2O deployment and implementation, including Wifi full coverage, online and offline customer resource sharing and e-commerce experience shop.

Similarly, there are Wangfujing giants such as the department store and Suning, and WeChat's payment and attempt to launch a community service integration platform.

Ouyang Weiji, director general of Ernst & Young (China) Business Consulting Co., Ltd., at present, many top foreign department stores are building B2C and O2O platforms.

For example, Saks, the world's top department store.

Fifth Avenue has set up B2C shopping website, offering discount platform for major luxury goods, with the lowest discount to 50%, providing online shopping and express service to consumers in 101 countries.

At the same time, it also released mobile phone shopping App, providing online and offline discount information, fashion collocation guides and so on.