Retailers All Over The World Also Want To Know How Inditex Can Do Retail Business.
Morgan Stanley and research firm AlphaWise analyzed the pricing strategies of Inditex in 88 countries around the world.
Because Zara's entity stores account for 2/3 of Inditex's physical stores, the research mainly takes Zara as a research case, comparing its price in the 14 markets around the world with about more than 7000 products.
The study will
Zara
The price in Spain is taken as a benchmark and incorporated into the exchange rate factor.
Zara sells in France, Italy and Germany, which is 22-24% higher than in Spain, and 50% higher in Mexico and the United Kingdom.
Zara the most expensive place in Korea, compared to the Spanish market.
price
It's 96% higher, followed by the US market, which is 92% higher than Spain's.
China ranked third, 78% higher than Spain's Zara price.
Japan
The Zara price in India is 62% and 53% higher than that in Spain.
It is not surprising that selling things in Asia is so expensive. In 2014, Inditex's sales in Asia reached a record high, accounting for 21.1% of the total turnover of the group.
The Spanish local market accounted for 19% of the total turnover, while the rest of Europe accounted for 46%.
In addition to pricing strategies based on the characteristics of different markets, Inditex also studies how consumers will buy according to their own income.
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