Important Skills Of Joining A Brand Store

We should conduct a comprehensive survey of the market and select the most potential brand agents.

First decide on the brand you want to represent according to the characteristics of the area you want to represent, including the level of prosperity, people's income level, education level and acceptance of fashion.

First of all, we should make a comprehensive survey of the market and select the most potential brand agent.

First decide on the brand you want to represent according to the characteristics of the area you want to represent, including the level of prosperity, people's income level, education level and acceptance of fashion.

Then make sure that you want to sell men's clothing, women's wear or children's wear (now there are more women's clothing brands in the market, the larger the market potential, the greater the potential consumption power of the market, so most people will choose women's clothing); which segment of your target consumption age group is a woman (30-40 year old woman has a strong spending power, so many big brands will target the women in this age group); what's the approximate price you can accept?

The above questions should be considered as a very important and necessary part of your consideration at the beginning, because this will directly affect whether you can make profits in the agency distribution.

Another place that is easily overlooked is the shape of a garment, which determines the size of clothing.

Whether the sleeves are an inch or a inch away from the shoulders will directly affect the overall effect of clothing, and often determine the grade of a brand.

Therefore, we must ensure that the brand of the agent has a better plate shape.

In addition, regional differences should also be taken into consideration.

If you want to sell this dress in the north, the size of this garment must be larger. Conversely, if you want to sell it in the south, the size of the plate should be small.

Because the northern body is bigger than the southerners, how much good clothes do they have no desire to consume? D? D is good but can not wear.

Besides, weather is also a factor to consider.

In the cold winter in the north, they will need some thick and warm clothes, such as leather jacket, etc.

In addition, for the northern region, we should pay attention to the winter, and the South should pay attention to the summer money.

If the brand clothing is characterized by summer wear, then it is suitable for sale in the south. Conversely, if winter clothing is the key, then it is suitable for the north.

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Otherwise, it will directly affect the sales of clothing.

And, what is the competitive brand that you are going to face with the brand, you need to analyze it carefully.

To understand the specific requirements of this brand to agents.

Many brands, because of their own image considerations, will require agents to set up exclusive stores or counters in specific busy sections, and often stipulate that the company is directly responsible for the decoration design of the store appearance, or that the design is to be decorated by agents.

In addition, there is also the problem of exchange rate.

Usually, if the agent can achieve zero exchange rate, the clothing company will give the agent a larger discount, otherwise, it will be less.

In addition, there is also a problem of deposit or margin.

This is usually related to the popularity of the brand, and is a guarantee for the brand image, so different brands will have different requirements.

It is also important for clothing companies to support agents.

Especially when you decide that the agent is a new brand, how much of your sales is closely related to the success or failure of the promotional activities of the clothing companies.

Second, make sure the clothing company has a stable delivery rate for you.

In addition, we need to know that there will be several Quarterly Orders for clothing companies.

It is clear that these also deepen your understanding of the strength of the clothing company.

Finally, I want to stress that you are right.

The degree of assurance is a key factor determining the success or failure of agents.

In addition, the designer asked the reporter right now.

Some of the views also pointed out: "now some franchisees are still holding some old ideas. They think I joined your brand and help you sell. Why do you want me to pay? This is because they do not understand that we have done a lot of work to make a brand and determine its market positioning. We prefer to give up the franchisee and do not want to see that the brand image that we have worked hard has been screwed up.

So this is an image margin. We hope it will enable franchisees to ensure the image of our brand.

Today's clothing brands want to have their own long-term vitality, so they attach great importance to brand image, but some franchisees are not very clear about this. They are always getting entangled with us on this issue, which is a misunderstanding of their joining.

Studying customer psychology can identify franchised brands.