Clothing Store Franchise Site Six Standard?

When you decide to start running a shop, you can't get away from time, place, and people.

At the beginning of the shop, a comprehensive survey of the selected locations was made to understand the population density and popularity of the area.

Six site selection criteria are introduced below.

1, convenient pportation.

Shops are located near the main station, or within a distance of 20 minutes' walk.

Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

2, close to the place where people gather.

Such as theaters, cinemas, parks and other entertainment places, or nearby large factories and offices, this aspect can attract pedestrians and pedestrians, on the other hand, it is easy for customers to remember the location of the shop.

3, choose a place where population growth is faster.

The development of enterprises, residential areas and municipalities will bring more customers to the shops and make them more potential for development.

4, choose one side with fewer cross streets or obstacles.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

5, select the area that spontaneously forms certain market.

In the long run

In a certain market, a market will spontaneously form.

The "concentrated market" of certain commodities has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block.

Because people think of this place when they think of buying something.

6, choose according to the content of operation.

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Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.

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Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander, or do not have enough capacity to pay, resulting in difficulties in business operation in such areas.

There are also a number of areas, such as the Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a huge increase in the operating costs of merchants.

There are also some businessmen who have chosen the popular floor shops, and the passenger flow mainly comes from the local area. The purpose is shopping, but the business condition is not ideal. What's the matter? After analysis, the main problems come from two aspects:

First, the competition is too intense. The number of merchants who are similar to quality, similar grade and similar brands row upon row. As a result, the scene is very lively, but sales volume is not satisfactory.

The two is positioning errors.

For example, some high-end brands, most of the potential consumers are senior white-collar workers or even gold collar workers. They generally do not choose to go to the floor shop, especially the street shops like Xidan North Street, which are very crowded and customers are mostly 20 years old or so young people.

There are also some businessmen who mistakenly believe that setting up shop in some high-grade business district can establish brand, and the result is blind shop, which makes shops scarce and business dismal.

The trouble and trouble of roadside shops generally perplex businesses, which are often caused by disorderly competition resulting in rent level changes, which eventually leads to a decline in operating profits.

Another situation is that major changes in urban planning have made the street shops hard to deal with or are facing the danger of demolition, or the streets have become so cold and clear. So we should fully understand the future city planning and attach great importance to them before choosing the lessee shops.

In the early stage of research, we should pay attention to the following data:

1, the flow of people;

2, the age structure of passenger flow;

3, the professional structure of passenger flow (including income);

4, store width and depth;

5, traffic condition;

6, competitors status;

7, weather conditions over the years;

8, municipal planning.

The most important thing in running a clothing store is to choose a good location. Only in this way can you bring good business to you and bring you full wealth.