Environmental Protection Is Part Of Stella's Life.

　　 environmental protection A part of Stella's life, she grew up on an organic farm and was a vegetarian.

B: sustainable development and environmental protection are very important to your brand. How do you realize this idea? Some people say that "production is wasted", do you agree?

　　 S: mine. Basic principle Sustainable development is important because it can be recycled. Everyone can do some simple things to make a little change, every change is also very useful. Making clothes in another way should really be a fashion designer's job. They can't just think about how to improve their clothes for the last season. Every time I try to ask myself how to do that dress, where to do it and what materials to use, it will be more interesting. While making attractive and gorgeous clothes that women want to buy, they also ensure that they can be recycled. The way is to keep asking themselves questions.

Sustainable development is the basic principle of Stella Macartney's design. She refuses animal skin and expensive fur to turn to more environmentally friendly materials.

B: how do you practice sustainable life on weekdays?

　 S: every small step is very important. I try to do everything possible to achieve it, though I haven't done my best, because I will travel by air or drive. But on the other hand, I will recycle useful waste and live in a house powered by wind power. But to be honest, to be a real environmentalist, you have to move to places where there is no electricity.

B: it sounds hard to achieve.

　 S: I am absolutely not perfect in terms of environmental protection. If I could, I would open 20 stores in the UK to sell 20 different kinds of goods, not to sell them overseas, so as to save transport energy; if I could, I would also rely on my farm for self-sufficiency. As long as we have the ability to do more things that make the situation better, we should do it. But these things must be based on the level of achievement. If we overdo it and do it too far, it will hinder our work.

B: as we all know, you are fond of sports and have long term cooperation with Adidas. What do you think of this series?

　　 S: StellaMcCartney Cooperation with Adidas is entirely natural. Most of the people I know are very concerned about their physical and mental health. I think that in this era, keeping exercise is an important part of maintaining physical and mental health. The first thing we should consider is the physical and mental health of the customers. But the most important thing is that sports do not mean giving up the fashionable style. If you meet acquaintances or friends on the way, you will not be embarrassed for your clothes. I hope customers will be proud of wearing AdidasbyStellaMcCartney sportswear, because it is part of your wardrobe and life. Sportswear is a continuation of your dressing up on different occasions. It should not be different from other dressing.