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    ASOS Expects No Gross Margin Growth For The Year.

    2015/7/12 18:20:00 59

    ASOSGross Margin

    ASOSPLC, the largest fashion seller in the UK (ASC.L), updated its three quarter results today, saying that as regional pricing strategies lowered the international market price and promoted international sales, the annual revenue growth was expected to reach the upper limit of the previous 15%-20%, but ASOSPLC (ASC.L) shares remained on the high side on Tuesday.

    The number of active ASOS users was 9 million 700 thousand, up 11% over the same period last year.

    The failure to improve gross margin is a disappointment to the market, which has risen nearly 48% since 2015, due to its successful recovery from last year's continuous profit warning.

    ASOSPLC disclosed the first four months of June 30th.

    Retail income

    Recorded a growth of 20%, an increase of 24% under constant exchange rate, which is in line with market expectations.

      

    International retail revenue

    It rose 15.6% to 227 million 600 thousand pounds compared with the same period, rising 23% under the constant exchange rate, and the share of income fell from 59% to 61% last year. Among them, the retail income of the United States and Europe (except the UK) rose 31% and 37% to 44 million 461 thousand pounds and 105 million 800 thousand pounds respectively at a constant exchange rate, but the world's other market retail income increased by 4% to 77 million 333 thousand pounds.

    The retail revenue in the UK market increased by 26.6% to 158 million 400 thousand per year.

    The gross profit margin in the three quarter increased by 280 basis points, mainly due to strict regulation.

    inventory control

    And strong full price sales, but the gross profit margin is expected to remain unchanged at 48.7% in fiscal year 2014, and the EBIT pre tax profit margin for the entire year is expected to remain at 4%, reflecting the group's investment in free return.


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