Can "Fan" Become An American O2O Pformation Engine?

If the first quarter of the United States boldly named "wonderful flower" is an "unusual way" for Internet marketing, then the second season of "fan" is injected into the Internet of self made variety shows.

When many people are still wondering why "fan" and "wonderful flower" can be red overnight, the phrase "people over the age of 40 should be accompanied by the 90s" seems to have explained everything.

In fact, what the company is doing is an electronic business platform similar to Tmall and Jingdong.

Shanghai textile and garment industry analyst Ma Shuang, in an interview with the interface network, said that its advantages are mainly in three aspects: first, the brand introduced by the platform is relatively rich; second, provide customers with a unique idea of putting on clothes, and mobilize the next store manager to participate in the whole process, and the daily clothing category will also update quickly. Third, the supply chain of the US state is doing its own work, ensuring the quality of after-sales service to a certain extent.

According to Zhou Chengjian, chairman of the US bond company, "if Tmall is a department store and Taobao is a market, then fan is a platform for young people's attitude towards life.

Whether Alibaba, Tmall or Jingdong or millet, they have some experience to learn from, but can not be completely copied.

"Fan's ultimate appeal is not just a simple and easy-to-use tool," said Cai Minxu, general manager of "fan" brand, "but a professional platform with high viscosity and high threshold in the vertical field, an interactive business platform for high quality fashion products and lifestyle.

The three party in the fashion industry chain: brands, consumers and designers can achieve seamless connection.

The slogan "fashion and fashion is the most fashionable" adapted from the slogan of online KUSO culture, which almost overnight enhanced the popularity of American brand.

If the advertisement of repeated sponsors has been fatigued with beauty, it seems that the United States seems to have realized that the "black self" of the sword walking side front can get the sense of approval of the audience.

"Two young and interesting

In the first quarter, the cooperation was quite pleasant, and there were many sparks in the course of the program. Later, many of the program exploding points were considered by two teams. "The Iqiyi executives said," excessive business is not the biggest obstacle to cooperation. How to interpret the brand concept in the most fun way is difficult. "

For the second quarter "

Take the name of the baton.

On the one hand, the "wonderful talk" is a tailor-made program for the post-90s, which is very consistent with the personality and characteristics of the target audience.

The "App" user group is a group of fashion pioneers who are addicted to fashion and social media. They have style, style and style, and pursue the ultimate product style. They are also familiar with the fashion trend of the world, so as to find new products.

In view of such user group characteristics, the cooperation between "fan" and "wonderful flower" will also more and more tend to work together for personalized expression.

Before the wonderful flower of the United States and its costumes were settled in "fan", many T-shirts with many wonderful quotes were praised, and the "wonderful flowers" of the wonderful players were able to complete the purchase.

The wonderful quotes and wonderful quotes of "fantastic flowers" have become the "personalized marketing weapon" of Smith Barney.