How To Make Breakthrough In Site Selection Of Clothing Stores
Generally speaking, there are larger traffic fields in all cities, such as business centers, railway stations, long-distance bus stations, bus stops, commercial pedestrian streets, campus gates, popular tourist attractions, large wholesale markets, and large and medium-sized residential areas.
Chen Yan believes that because these areas belong to commercial concentration areas, shops in busy streets and bustling places are often more successful than the ordinary ones.
But in the detailed selection of the shop, we should pay attention to the competitors in the business circle is not too easy, the best clothing stores do not more than three.
Place of business
The choice is related to the interest of the main commodities and potential customers. All walks of life have different characteristics and consumption targets. The prosperous commercial area is not the first choice.
Chen Yan pointed out that when choosing a site, operators should have a clear understanding of self run products and target consumer groups, and if they know themselves, they can win.
For example, convenience stores and small and medium salons can be opened near community residential areas, while bars and teahouses can be opened near downtown areas.
The investment in shops is different from the usual property investment. The tenants of different formats have different demand for the shops.
Take clothing and catering as an example, usually a small one.
Clothing store
The business area is about 30 square meters, and the operating area of a small restaurant is about 50 square meters.
If the pursuit of small areas, shops can withstand the format will be very limited, the flexibility of shops will be greatly reduced, virtually for future shops or rental leasing increased some difficulty.
If the shops do not have the right tenants, the rent return is naturally impossible.
The corners of the intersection, or the convenience of traffic, are usually adjacent to the public pport facilities such as footbridges, underground passageways, bus stops, subway stations and light rail stops.
Visitors flowrate
They are all quite large.
Shops on the same floor and location are not the same price, but the shops with better visibility and no shelter are relatively high rents, and they are also hard to find in the market.
Usually, the property right of the franchised store can be used for at least 5 years, and at least 5 years or even longer for the purpose of lowering the rent.
In addition to settling the rent, we should also pay attention to the relevant additional conditions so as to save a lot of expenses.
If normal heating, water supply, electrifying and telephone making can be done, can the shop roof, floor and walls be repaired, and water and electricity facilities can be purchased or maintained.
In addition, Chen Yan reminded investors that the infrastructure should be agreed in advance in the contract to avoid unnecessary disputes with landlords in the future.
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