We Need To Grasp The Misunderstanding And Role Of Exhibition Cognition.

Because of the late start of brand development in China's clothing industry, the degree of cognition of display is also different. It can be summed up in the following situations: the first is the display of useless ideas: terminal.

In addition to products, mainly rely on marketing skills, display is just a decoration, is a kind of adornment with dispensable.

The second is the idea of display: the idea that display can quickly increase sales, which is more important than marketing.

People who hold this view are always done by Mr. Chen.

After that, I hope there will be a great increase in turnover.

If display does not promote marketing, they can easily become advocates of useless display.

The last one is the narrow sense of display: that Chen's job is to put on his clothes.

This is the most common phenomenon in many enterprises.

The planning of the passageway, or the design of the passageway to the shop designer, gave the design of POP to the graphic designer. The work of Chen Li often accepts a pile of already designed clothes, a well planned store, and a well designed POP.

Before that, there was often no communication between designers of different divisions.

The final result will be the narrow working face of Chen Li, the passive work, the display of creative themes and the lack of overall sense of sale.

In the face of such a state, we must have enough patience and tolerant attitude towards the display of this new occupation, pay close attention to its growth, and at the same time, we should treat his role objectively.

I think the display is an important part of the terminal, but it must interact with other links and interact with other terminals, forming a complete terminal marketing system, so that the display can play a real role.

Good display status should be organic, interactive and omnidirectional.

I put forward a slogan in the process of the integration of a famous brand of women's clothing in China: let the fashion designers know the display and let Chen Li understand the fashion design.

I think only in this way can we pass the designer's design concept to the terminal without reservation, and let the fashion designers more consider the state of the terminal and adjust the product in the design.

At the same time, each product planning requires Chen Li to participate in the product planning and design discussion, so that some good display ideas can be implemented in the design stage.

Facts have proved that after several seasons of running in, the display of women's clothing has gradually formed a very good situation, and the overall sense of display on the store has also been strengthened.