Super Group Will Enter The Chinese Market

British fashion brand Superdry SuperGroupPLC SGP.L, which is extremely dry, will enter China. The agreement between the company and its Chinese partners will be reached and is expected to be disclosed soon after the company's annual report on Thursday.

Group CEO

It is said that the fourth quarter success is over. The group now expects the pre tax profit for the whole year to reach the level of 60 million euro -6500 million previously given.

In the first half of this year, due to the warm weather in Europe, SuperGroup profits were greatly affected, so we had to issue a profit warning.

SuperGroupPLC currently has only one flagship store in the Hongkong market in Greater China, while there are no entity stores in mainland China, but there are online stores and Tmall flagship stores in Tmall, which also provide free direct mail service in the UK.

As the most important Chinese market, it is obvious that no brand is willing to miss.

As an important part of the SuperGroupPLC international development plan, the company's founder and former CEO, JulianDunkerton, once hoped to expand the brand's Asian map.

SuperGroupPLC flag

Superdry, because of its Japanese style, its Logo even carries Japanese characters, so it is often mistaken for a Japanese brand.

On Thursday, SuperGroupPLC will release its annual earnings report, and it is expected that the company will disclose the relevant China plan.

The sales of SuperGroupPLC group in the 2014/2015 fiscal year ended April 25, 2015 totaled 484 million 700 thousand pounds, up 12.5% from 430 million 900 thousand in fiscal year 2014.

The 16.7% growth channel for retail sales is the main driver of growth, with sales of 332 million 800 thousand and sales of the same store 4.8%, and wholesale channels increased by 4.5% to 151 million 900 thousand pounds.

By the end of the fiscal year, the total number of stores in the group was 178, a net increase of 39 over the same period last year.