Luxury Business Platform Will Be Increasingly Prosperous

Alibaba officially announced the strategic investment luxury electronic business platform charm, investment scale of more than billion.

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Xiaobian of the network to introduce the luxury electric business or usher in a new "tuyere".

This is the fourth investment that glamour has obtained in 6 years, and Ali has not announced the specific amount of investment and the proportion of the shares.

It is understood that in January 2011, glamour gained three million dollar A round investment in Mitsui venture capital. After that, in March 2012, Niemann group won the $28 million B round investment. In April 2014, glamour gained $65 million from Zhou Dafu and Tianda bank.

And two months ago, another luxury electronics business platform announced that it had won the C round 30 million financing.

Prior to that, it also received investment from US venture capital firm KPCB2000 million, and the US private equity fund, Hua Ping, invested 100 million US dollars.

In fact, the development of glamour in China has also witnessed the development of China's luxury electric business since 2010. It has experienced four stages, namely, budding development, ups and downs, and development of a low price, shuffling and washing up the sand. During this period, a number of luxury electric business operators have gone bankrupt.

The prevalence of counterfeit goods and the prevalence of purchasing agents have been affected to varying degrees.

The electricity supplier has shifted its original position to the "light luxury" route.

The positive cooperation between domestic luxury goods providers and the high street brands such as Topshop reflects this trend, "Huang Shuxiong, a leading partner of DDT consumer goods and retailing in East China, told reporters.

However, in recent years, luxury electric providers have seen new opportunities for development. A luxury electric business insider told reporters: "first, cross-border electricity providers have become the target of strong government support, continuous good policies, and secondly, consumption upgrading. The first batch of online buyers trained by Taobao also began to pursue high quality goods and services. Third, luxury brands invariably see the impact of electricity providers on physical retail, and no longer exclude the attitude of the electricity supplier. The luxury business platform will usher in new opportunities for development."

Huang Shuxiong also noted that despite the current luxury brands

The platform only accounts for 6% of the sales of luxury brands, while the brand Direct stores still occupy 32% of the total (62% of the other channels include agents, purchasing agents and duty-free shops), but sales of luxury goods sold through the Internet are growing rapidly.

Luxury brands are optimistic about e-commerce, luxury electronic business platform will be increasingly prosperous.