Tory Burch Enters Asian Market

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Xiaobian of the network to introduce the Europeans, Tory Burch plan to open up the Asian market.

In just 10 years, Tory Burch has developed its own brand into a $1 billion us light luxury company with excellent business.

For now, the brand intends to expand its front-line market in Asia and Europe.

In 2015, Prague, Santiago, Chile, Cairo, Kuwait and Hongkong will launch a new Tory Burch store.

Although the Private Companies declined to disclose specific figures, according to market sources, 30% of the company's revenue came from overseas markets other than the US base camp, of which Europe contributed 10%.

In 2005, Tory Burch first entered the Chinese market as a partner of lac.

Since 2010, in order to further expand its brand, Tory Burch has invested in 10 independent stores in Greater China.

"Europe and Asia have excellent business opportunities for us."

Burch, founder, told reporters.

She talked about

In the expansion strategy of these two regions, the word "prudent" is used, such as site selection, two words.

Last fall, Tory Burch, headquartered in New York, opened the world's largest flagship store in the Kerry Center of Jingan business district, Shanghai.

Located in the most high-end location of Shanghai business, the new store area is close to 1000 square meters (9645 square feet), and opposite is its strong enemy -- another American luxury brand Michael Kors.

The store in Jingan is divided into two layers, including garments, shoes, accessories, household and wrist watches.

The two floor of the clothing area is decorated with elaborate high-end dress fitting rooms and VIP suites.

To celebrate the opening of the flagship store in Shanghai, Tory Burch also launched a series of 22 capsules from China.

In front of Chinese customers, besides the brand logo dual T Logo ballet shoes, American star Black Blake (Lively) wear gold sequins skirt, and brand self positioning - "affordable luxury".

At the moment of the slowdown in the luxury industry, although the high-end brand is not small, the middle market is still wide.

For example, Michael Kors, Tory Burch, Kate Spade and other light luxury brands attract some "atypical" luxury consumers with the price of their close relatives.

Perhaps for the sake of taking care of Chinese consumers, Tory Burch also opened ribbon for the first flagship Paris flagship store this year during the Paris high customization week.

The three storey new store is located on the Saint Honor Avenue on the edge of Triumphal Arch. There are not only luxury stores such as Max Mara, Valentino, Mulberry, but also the fast fashion brand Other Stories, which is owned by H&M group.

Burch explained: "we see many possibilities in Paris.

This is not only a luxury and fashion center, but also the world's leading passenger consumption center.

Tory first entered Europe in 2008 and opened its first store in Rome. In 2008, the first agent in France appeared.

She described the brand's European development strategy as "unhurried": in the main cities, a grape like multi store structure was formed instead of blindly spreading the outlets.

In addition, Tory Burch's sports line Tory Sport is about to go through the whole channel in the second half of this year, including physical stores and torysport.com.

Platforms, consumers in Asia and Europe are also the main drivers of brand targeting.

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