How To Develop The Brand Of Football Shoes

In October 2014,

Issue some opinions on accelerating the development of sports industry and promoting sports consumption.

At one time, "sports industry" has become a popular word. Football, basketball and volleyball three big balls obviously become the three most potential main lines, especially the relatively backward football projects, which have been nominated many times.

At the same time, Chinese expectations for football are back to focus again.

In February 27, 2015, President Xi chaired the tenth deepening reform conference, deliberated and passed the general plan of Chinese football reform, and injected "the most powerful executive force" for Chinese football reform.

Football is really "starting from the doll", so campus football has become a national strategy. At one time, campus football has been promoted to an unprecedented height.

Under the favorable policies of the state to encourage football, entrepreneurs seem to see the spring of Chinese football.

One stone stirred up waves.

The industry has begun to rush into the field of football shoes.

Seeing the potential value of campus football, Wang Jianlin is determined to send 30 children to Spain to study football every year.

The company says it will identify the football industry as one of the key directions for the development of the sports industry, so it plans to invest 20 million euros to invest in Spanish football brokerage firms and increase the football industry. Anta Ding Shizhong said it has put football in the enterprise development strategy, and said it will invest heavily in football. Returning to professional sports, XTEP President Ding Shuibo also aimed at the football market, and said it would increase soccer products next to the world.

New Balance also announced that it will invest more in China's largest consumer market and enter the football field.