Fashion Marketing: Learn To Grasp The Key Points Of Marketing

The real sale is definitely not to let our fickle customers, the real sales must be built on the basis of win win.

If we can't guarantee the quality of our clothes, the better we sell, the worse we will be in the future.

Indeed, over the years, due to increased competition, some manufacturers have not adequately controlled the quality of goods, which has affected the long-term sales of stores.

Recently, I saw a famous menswear brand in Fujian on the Internet. Because of the decline in product quality, sales complain repeatedly, and finally affect the market reputation and performance of shops.

Therefore, I think no matter what the situation is, as long as the quality of products is a problem, store sales should be based on the customers' perspective. Rather, they will not be satisfied, unless we do not want to.

A good clothing sales or bad sales, the reason is not just one, terminal store sales to quantify these factors, so that their reasons are more convincing, so that their sales performance steady win.

More importantly, according to the situation and problems that arise, we do not need to complain, but spontaneously do our own problem solving methods and resolutely implement it. I think this is the thinking consciousness that we should create in the benchmarking shop service system.

Why some shops sell well, and some stores sell badly, but in fact they are related to the rhythm of sales.

For example, if the shop sells spring clothes quickly, the summer wear is naturally early, and the collection is also beautiful. The autumn clothes are also in good time, the collection is also clean, and the winter clothes immediately enter the shop, just in time to catch up. The four seasons sales all follow the heaven, earth, and the right people.

At last, the remaining spring and autumn clothes will be thrown away in 1 and February.

Sales rhythm is well controlled.

So nowadays, many retailers often ignore the control of sales rhythm and control individual products.

When he was out of control, he had no idea that some goods were not sold in the shop for two months, and no one knew.

Some of the items are backed up by supplementary funds, which may be an attractive part of the display.

In this way, whether it is from the color, price, category or style, it is not the main and the main push.

When it is not necessary to push it, it should not be ordered at that time. If there are fewer shops, one or two stores will be enough.

In the classroom, emphasis has been placed on linking sheets.

There is a very important factor that affects our product mix.

It will directly affect our late rate.

Therefore, we have to ask ourselves whether we consider the compatibility of this kind of clothes when we place orders, and whether the size of the matching can be accurately considered and fully considered when ordering.

The reasonableness of the structure of the product category will not only affect sales, but also affect the rate of sale. This is a very important indicator.

Of course, sometimes

There are no problems in itself, including collocation.

It's just that our shopkeeper shopping guide doesn't match the customers when they sell clothes, so we often find that the same customers, different shopping guides to match, finally, the customers who bought the clothes of the shopping guide did not buy them, and the customers bought the clothes that were matched with the shopping guide.

This shows that the collocation ability of our shopping guide is also very important.

It's like I recently published a WeChat article: only if you play well, can you sell well.