How To Change Thinking In The New Situation Of Traditional Fabric Enterprises?

This year, under the situation of the whole economic depression, all industries are facing severe economic challenges and development problems.

The sales industry is even more so, how should we adjust it? Here are some opinions of Xiaobian.

The fabric sales industry, like most traditional industries in China, has gone through a time when even fools can make money, but such a good day always ends.

Because you've been profiteering because you don't have the genes of change because you lack core competitiveness because you don't have an innovative business model.

Do not blame the Internet to make the market more pparent. Do not blame the environment for shrinking, making the market harder to do.

The fundamentals of the fabric sales industry are clear.

Because the economic slowdown has led to the downstream.

The weak sales of enterprises, the slow recovery of the world economy and the impact of the development of the textile industry in Southeast Asia on China; the thrifty society advocated by the new government led to a sharp decline in government procurement; lack of product development and homogenization of products; lack of brand meaning and backward business models.

This series of problems will not heal naturally, but will only get worse and worse.

I think the only magic weapon for the vast number of small and micro enterprises to survive the winter is to integrate the vertical and horizontal resources of the industrial chain with a large pattern of thinking.

We must consider the terminal customer value and customer needs fundamentally, achieve the pformation of strategic process and culture through innovative business models and Internet thinking, embrace customer experience, embrace mobile Internet, embrace products and embrace speed.

One, big pattern thinking strategy.

We should set up a value chain alliance with a large pattern thinking, open up upstream and downstream resources, and jointly tackle the market, and create a real industry alliance with the same goal and integrate horizontal resources.

We need to abandon the traditional idea of "small farmers" in Chinese society and try to maximize our own interests through individual efforts.

Now the world economy has entered the era of "competition and cooperation". All of us are an indispensable part of the whole economic ecosystem. It is not only the era of who will survive when they are killed.

I sincerely hope that those entrepreneurs who share the same belief will be able to get together and plan together.

Two, platform based strategic thinking.

Through the innovative business mode, we will fundamentally think about the existing sales system and create a common sales platform.

Using the Internet to create fabric trading platform, I believe many friends have thought, and even have been put into operation, but the overall concern is not high, the user flow is limited.

There are several reasons for this: lack of products, single product types, and lack of attraction.

Two lack of continuous investment.

Three lack of marketing and promotion.

Four lack of talents, in addition to the lack of familiar Internet operators, lacks the like-minded people.

Let us imagine that if there are one hundred entrepreneurs who share the same belief, each will contribute 100 thousand and share their products to create a joint venture.

Platform, and then to a professional third party companies to jointly promote the operation.

A powerful and influential B2B, B2C platform will rise up to enable entrepreneurs to get rid of the current sales predicament.

Three, brand strategic thinking

A piece of fabric is only a semi finished product or even raw material for garment enterprises. It is rather difficult to build a fabric brand that users know well, especially for the vast number of small and medium-sized enterprises.

But does this mean that it is impossible? The famous Italy menswear brand "Ermenegildo Zegna" has been focusing on high quality since 1910.

Fabric production, after decades of precipitation, has become the world's most famous top clothing brand.

Although brand building is a long and arduous road, if all entrepreneurs regard fabrics as a lifelong career, they should start to inject their products into their culture, life and history from now on.

I believe that 5 or 10 years later, the big dream of small businesses can be realized.

Four, Internet thinking strategy

In the Internet era, the most exciting thing is the fabric production enterprise at the end of the value chain, but it is facing the bottleneck of development because of the inherent defect of the sales channel.

The most moving and injured should be the agents, distributors and trading companies in the major links.

In the past, the era of middlemen's asymmetric information between the two ends has gone for ever.

Where are the ways? As fabric enterprises, they can focus on product development, brand building and online promotion and marketing.

The major intermediaries need to change their business ideas, focus on developing services under the line, focus on user experience, and build a platform for communication and interaction between online and offline businesses.

The important thing is that we need to have a unified business philosophy, balance the interests of all parties and maximize their respective advantages so as to launch a new O2O plan to maximize the interests of all parties.