Japanese Sports Brand ASICS Sponsors Tokyo Olympic Games

In 2020, the Organizing Committee of the Tokyo Olympic Games announced the Japanese sports brand earlier.

It will become a partner of Tokyo Olympic Games.

In addition to providing sportswear for Japanese national athletes, uniform clothing will be provided for all volunteers in the Olympic Games.

Motoi Oyama, President of ASICS group, expressed her honor and said that "the idea of establishing a company is to promote the healthy development of young people through sports. This concept is consistent with the direction of the Olympic Games and Paralympic Games."

ASICS

ASICS was founded in 1949 by Mr. Onizuka Yayoshiro of Japan.

Sports brand.

The main professional sports performance, the product is mainly running shoes.

At present, the world's annual sales of 2500 million pairs of sports shoes, become the world's fifth largest sporting goods manufacturers.

This has nothing to do with its globalization development strategy.

Although ASICS's performance was good in the past, the international reputation of the brand was relatively low-key. Many people didn't understand this brand a few years ago.

So in recent years, ASICS began to strengthen overseas publicity, such as last year in France and many other countries opened online stores, Germany established a logistics center.

At present, there are also ASICS stores in China. For those who first know this brand, they may feel substantial. There are a lot of discount in the store. Most shoes can be bought without 350 yuan.

But for young people who have been paying attention to this brand through fashion street in recent years, it should be a great international trend brand.

It can be seen that ASICS's position in the international market is still vague.

In order to further promote or improve its globalization strategy, ASICS said recently that the group structure will be re planned and layoffs will be adjusted in the coming months.

First, Japan's domestic business will be restructured.

In order to centralize production management, the sales branch in Japan will be incorporated into the ASICS Japanese Corporation, and the rest of the team will be mostly under the flag of the ASICS Hongkong company.

In the current era of media talk, publicity has become one of the most important parts of the development of major brands.

The Olympic Games as a global event is undoubtedly the best platform for propaganda.

As a domestic sponsor, ASICS will join the Olympic Games and Paralympic Games in the next five years. They will also have the right to use the names and images of the Olympic Games and Paralympics, including badges, mascots and slogans.

Therefore, after many years, Japan has once again become the world's most watched Olympic Games venue. ASICS will undoubtedly use this event to further enhance its international reputation.

But success depends on whether it is ASICS, the official sponsor of the Olympic Games, or the commercial sponsorship of athletes.

Who is more dazzling?