Adidas Wants To Define Golf As A Sport.

Adidas is well aware that Nike has gradually occupied its market share in the golf industry, so the former has begun to think about the massive rectification plan, including the redesign of sneakers and ball clothing.

In order to get rid of the golf industry and revitalize the sport, Adidas, a sports giant, has hired a new creative agency to redefine golf as a sport rather than a pastime known as entertainment.

"We want to keep the definition of golf consistent with the concept of Adidas brand," Melissa Ziegler, director of Adidas Golf global brand marketing, said in an interview with Melissa weekly. "Golf is a sport and a golfer is an athlete." (Ziegler)

Moreover, Adidas had once positioned golf as a pastime, but now it has changed.

This new strategic move is intended to attract more Americans to practice golf and is likely to promote through print or online advertising.

For the time being,

The industry and Adidas are also facing various difficulties.

Adidas must make changes to restore its decline.

Sales of golf products retailers such as Dick sporting goods are in a slump.

They blame the golf industry in a depressed state for the main reason.

Last year reported that the United States

It is generally believed that if the remuneration is not satisfactory in the short term, it is impossible to introduce the athletes under 45 years old into the high sphere and maintain a stable level for a long time.

Because it's really hard to win a golf tournament.

An analyst interviewed said that the younger generation would not play ball games at the high court but stay at home and play golf games.

As a competitor to Adidas, Andemar (Under Armour) also positioned golf as a sport.

The latter is working with the 21 year old gifted young champion Jordan Spieth to excavate wealth from the golf industry.

This new strategy has attracted sporting goods companies.

The attention has also made the latter become a celebrity in sports.

ESPN reporter Darren Rovell reported that Andrew's success in strategic cooperation with Jordan Spieth was because the former defined golf as a sport, and the latter became a sportsman.

He is very good at this sport.