Who Is The "Man" Of La Yintai Department Store?

In order to better promote the enthusiasm of Yintai commercial line, Yintai network is devoted to all kinds of services, even product managers, technology and logistics can be used by stores.

For example, Yintai network also specially equipped with O2O Commissioner online to reduce the lag of information.

Involving price change and replenishment, Yintai can cross the floor manager, communicate directly with the shopping guide, and save time and cost.

For another example, Yintai network puts all promotional schemes of stores in App, so that consumers across the country know which stores are making big efforts to achieve real interaction between online and offline businesses.

The biggest difference between mobile Internet and PC era is the pfer of attention from traffic to the focus of people.

The problem that Yintai net wants to think is, where does the member come from? "Before everybody grabs online member, feel online member is the shopping crowd of electric business website.

But I think this is wrong. "

Guo Manqin's logic is that an intime member may never buy online. Instead of subsidizing Internet users who are not loyal to the Internet, they will be directly subsidized to members of Yintai and serve Yintai members.

Nowadays, Yintai network no longer pfers offline users to the Internet as the starting point, but gives users more choices.

"If a user likes Yintai department store, he can not join in the bustle and rush to the crowded shopping festival, but lie comfortably at home and place orders at any time."

Guo Manqin said the ultimate goal is to expand the pool of users and allow Yintai members to flow freely in Yintai system.

"Coveted" the fertile ground of Yintai business.

Under the Yintai line

There are about tens of millions of active users around two million. If they can become members of Yintai network, it is already a very good number -- and the price of offline members is about one thousand yuan.

Previously, according to Guo Manqin, to prepare for June.

Every Yintai store is pushing the location of App to achieve the pformation from offline members to online.

At present, the average daily downloading of Yintai App is 10 thousand, the registration rate is close to 80%, and the ranking in App store is 150, and the highest is 12.

"I hope that at the end of the month, the number of members downloads can exceed three hundred thousand, and the proportion of mobile consumption will exceed 50% this year (less than 30% now)."

(Note: in fact, the final data show that the App download volume of Yintai network was sprint to three hundred and twenty thousand in 5 days of June 26th -30).

"Mobile Internet reconnects the previously fragmented users, and there is no future user sharing between online and offline. Just like a child who enters the store, he will not ask if there is WIFI, because this is the right reason for future business."

In Guo Manqin's calculations, Yintai network will not deliberately create a prison for himself, because of the barriers to communication, "if the company's strategy is moving, all the technology is mobile technology."