Household Products Industry Driven By The Promotion Of Electricity Supplier Industry

In recent years, domestic attention has been paid to home products except for HI department stores, rotary wood furniture, zarahome, and even Crawford.

Even to make customized furniture, this year, it also introduces family products in the store, acting as an import brand.

There are more and more imported brands opening flagship stores on Tmall and other big business platforms.

More and more imported brands are pouring into China with this trend.

Reporters see that these brands have the same characteristics: either from the hands of famous designers, or the "Royal goods" of celebrities from all walks of life, or they are absolutely persistent in quality and safety, or have a unique design in function.

As a result, the scope and definition of "family products" are also expanding.

From the original tableware, kitchenware, tea sets, wine utensils, furnishings, and so on, gradually expand to stationery, toys, aromatherapy, travel products, personal care, maternal and child products and other categories.

The number of home brands introduced by a single platform is quite impressive, for example, the HI department store has more than 100 brand products in its good store, and there are 400-500 merchants in the excellent collection network cooperation, more than 10000 products; even the small number of high-end wooden furniture is doubled in one year.

Behind these changes and data, the rapid development of the home industry is hidden.

Not only are there more brands to choose from in the market, the demand for consumers is also soaring.

According to Lu Ningxin, founder of quality collection network, the growth rate of the platform has been between 300%-500% every year for four years.

The platform itself has not done much promotion to complete the beautiful data that the colleagues envy.

"Many of our customers are friends of repeat customers and customers. The old customers contribute more than 50% of their sales performance. The number of heavy users who spend more than 10 per year is not a minority.

In the future, the development of home products industry is definitely the main channel.

Just one year's sales of rotary wood household are also increasing steadily.

Brand founder Ni Na said that the monthly sales volume increased by more than 10%.

More importantly, there are already fixed and high quality cooperative merchants and designers who are optimistic about this mode, and many domestic businessmen have the intention of agency.

Although positioning high-end, but Ni Na said that the rotary wood household will also have on-line plans in the future.

"In the Chinese market, the future Internet can not be ignored.

。

The Internet means not only the widening of channels, but also an important service channel for consumers.

Although the overall trend of the industry is promising, not all enterprises are going smoothly.

In the local market of Guangzhou, there has been a phenomenon of closing stores.

Lu Ning Xin said this is not surprising.

"This does not mean that

The trend is not good.

This means more.

It is very prudent to develop family stores.

She said that the category, quantity and furnishings of family products are very important for brand development.

In addition, the unit price of household products is usually not high, and the profit margins of single products are not high. However, home products brands usually need to be rooted in crowded shopping malls, and the relative rental level is very high.

Therefore, the risk of survival is low.

In contrast, the Internet has lower risks and wider channels.

Ni Na said that some brands do not do well because the location is not clear, consumers easily hesitate in the shop, do not know what is suitable for themselves, what they want, so as not to promote sales.

"Positioning is very critical for home brand."

She said that the development of a good family brand attaches great importance to the construction of the buyer team. Buyers usually need not only familiarity with home products market, good communication skills, but also a life family who specializes in a certain industry.

In addition, for offline stores, shop display can not be sloppy. Furnishings are the most intuitive first feeling for consumers, and can better reflect the quality of products.

Shop fronts require specialized designers to furnishings and design. They need to constantly update their furnishings and create new ones. Otherwise, it will be difficult to attract consumers.