Adidas's Cooperation With Raf Simons Is "Rebuilt And Rebuilt".

It is not the first time for Raf Simons to cooperate with Adidas.

However, Adidas disagrees with the discussion on the social network, and simply redesigns all the cooperative funds in the past. As the spring and summer series, it will be launched in the 2 month of 2016.

Although Adidas is often criticized for its design and market reaction, it is radical.

Whether it is effective or not, we need to give the market some time.

First is

。

The product name comes from Stan Smith, an American tennis player, who was active in the 60s to 80s of last century.

And Adidas gets it.

The time is 1971 years.

Of course, before the authorization, Adidas had already produced this tennis shoe. It was first launched in 1964, when it was named Adidas Robert Haillet (another French tennis player).

The series of cooperation between Raf Simons and Adidas is basically replacing the three rows of holes in the side of the shoe as the brand logo, replacing the R word arrangement. The last version is priced at 450 US dollars, and the original version is only 75 dollars in the official website.

Then the Stan Smith Strap, in addition to the different color matching, also changed the original adhesive fastening belt to the bright leather buckle.

Recently, Adidas has been declining, except for the 140 million quarter loss in the fourth quarter of 2014, as well as competition from many emerging sports brands.

Like Under Armour, sales in the North American market were surpassed last year and fell to third place.

In addition, the NBA 2017-18 season's sponsors have been replaced by the sports brand's first Nike.

Earlier, Adidas's CEO Herbert Hainer said that "our strategy is based on speed, focus and openness, so we will accelerate the pace of development and give shareholders a high return."