Two Secrets Of Success In Clothing Development Of Han Du Yi She

"Whether it is a simple and simple Nordic wind, or a retro and low-key English breath, or a free Bohemia style, as a clothing landmark in Europe, it always brings inspiration to the design." In July 2015, Han Du Yi she those under one's command Designer "I like the neutral, free and poetic dress language in Europe," said Shi Wen volume, the founder of the brand Chi. "Now many clothes are uniform. What we want to do is clothes with stories and never going out of fashion."

　　 Style is life.

" clothing Today, with the rapid development of the industry, many clothing brands have been born, and all kinds of styles are prevailing, but they are very similar. Even the stars will appear bump shirts, not to mention our ordinary people. "Modern pipeline operation also makes clothing lose its original temperature and emotional expression. Think of the age of manual sewing of mothers, though slow, but carrying warmth.

"As people's demands for quality of life are getting higher and higher, the demand for clothes is not only beautiful and practical, but looking for self expression, thought transmission and life status through clothes. People want to create their own style. "The consumption of clothes is more often than not the consumption of cultural symbols," says the volume. "Chi Xi hopes to create his own unique style, from design, fabric to sale, and branded it as more than just a piece of clothing, but as people want it to be, or a medium of self expression."

"To make the European style of clothes do the internal digestion and interpretation, Chi Xi creates only his own style -- neutral, free, sensitive, poetic, melancholy, wandering, and restoring ancient ways. Chi Xi is diverse and single, free soul and sensitive heart, breaking away from convention, breaking loose and finding itself inward. These are the basis for brand survival. "

　　 Clothes, like food, should also be healthy.

"In the rapidly developing economic society, some environment-friendly and sustainable ideas have been mentioned by more and more people. Under the topic of sustainable development in all industries, the garment industry has an inescapable responsibility to promote the development of this concept. This is also the golden age for the development of environmentally friendly materials and natural products. " "The fabric of Chi Xi is positioned as cotton and linen fabric, just in line with the current development trend."

Cloth is the foundation of design. We hope that we can do our best at the source. We will give clothes life and story from the beginning of cloth. Chi Chi's choice of natural cotton, linen, silk, wool, and so on, awaken the long and tenacious vitality of hemp fibers, delicate and soft, clear texture, comfortable and comfortable. Feel the initial silence and long life in the noise. "

Several European style brands on the Internet have found many similar styles and styles, but they are not impressive.

As Shi Wen Ju said, "the advantage of Chi Xi lies in its original design and healthy environmental protection." Fabric 。 Whether it's a simple rustic Nordic style, or a retro and low-key English breath, or a free Bohemia style always inspires design. Chi Xi created his own style: neutral, free, sensitive, poetic, wandering, and restoring ancient ways. Suitable for 25-35 year old urban women with independent taste, inwardly finding themselves, awakening their inner souls.

Because the founding team knows: to be present. Internet Many of the same brands stand out and have the characteristics that can not be duplicated.