Financing Set Off Luxury Electric Business Billows

In the first half of 2015, the entire luxury electric business could be described as ups and downs. Here world Clothing shoes and hats Net Xiaobian to introduce to you is luxury electronics providers frequently financing, stimulate industry surge.

Only in March of this year, many media questioned the luxury electric business faced with slow market growth, financing difficulties and many other problems. Separated by less than 2 months, first a network announced May 25th A round of financing 60 million; in July 8th, Ali group announced investment charm; on the same day, temple library also announced that Ping An Group's 50 million investment. Ali group is the voice of the media, "where is the next battlefield of the electricity supplier"?

This series of financing action has aroused thousands of waves of luxury electric business. The "low-key" luxury electric business has been pushed to the cusp of the Internet for 4 years. It has become a "seed industry" and luxury goods that investors are optimistic about. Online retailers Perhaps it has really ushered in a period of change in the industry.

　 Why do luxury electric providers exert their strength today?

In fact, luxury electric business is not a new thing. Its development process is full of hardships and hardships. From the beginning of 2011 to the popularity of the industry, and then the emergence of the industry's bubble, the problem of counterfeit credibility frequently erupted. The industry once failed, then to the major luxury electric business websites to lay off, transform, sell, and close down. Fortunately, the survival is also at stake. It is a historical necessity for luxury electric providers to make efforts again today.

The ups and downs of the industry, the biggest sticking point and trouble is the question of genuine and fake goods. Luxury goods, which are the most valuable commodities on the market, can be regarded as the most severely damaged industries. The comprehensive e-commerce platform (Tmall and Jingdong) tried to solve this problem by using B2C, and gradually made some progress. But as a vertical electricity supplier, the luxury electric business can solve this problem beautifully. The monastery built by second hand luxury goods has set up its own appraisal institution, "to identify itself," hoping to eliminate the trust crisis, but what consumers need more is a more public third party to provide genuine guarantee instead of talking to themselves. The same as the first generation of luxury electric business representatives, a network may be keeping the voice of the most low-key, but the way to solve the problem is not low-key. Before and after a network has spent 4 years grinding the supply chain, looking for the most authoritative and best quality luxury goods suppliers at home and abroad, and establishing long-term and close cooperation to ensure the source of genuine goods. In order to enhance consumer confidence, China United Property Insurance will undertake underwriting of products on the platform, guarantee genuine products and solve consumers' worries.

　　 What is behind the financing of getting together?

According to McKinsey, the latest world-renowned consulting firm, by 2025, 18% of luxury goods were sold through the Internet. China will be a big consumer of luxury electric business. In 2009, McKinsey had predicted that luxury electric providers would account for 2% of total luxury goods sales in 2015. But in fact, the actual figure for 2015 is 6%, up to $14 billion. The growth of data shows that the national luxury consumption capacity is rapidly improving, and the flat development of consumer groups is more and more obvious.

Despite the bright future of luxury electric business and the attention of the capital market, it is still at the most critical stage. Whether from the perspective of the market, consumer trust, and its own business mode of sales channels, are obstacles. Luxury electric providers must face a "transformation" before moving smoothly. Several luxury electric providers seem to be well versed in their survival laws and show their potential of "transformation".

If the temple library published its own "platform" declaration. A network announced the domestic listing plan at the Financing Conference, while the overall shift to mobile terminal business is more suitable for the current user experience. And in the supply chain, a comprehensive layout of cross-border business, from luxury to high-end lifestyle of the whole category, to ensure that consumers richer product stability and unique price advantage. These "transformation" will bring an excellent promotion and development to the industry.

　 Where to go in the future?

Luxury electric business has been in the cold winter for many years. During this period, the industry bubble has been basically washed away, and the valuation of enterprises has returned to a reasonable price. Where will it go in the future?

Zhou Ting, President of the Institute of wealth and quality research, said that the future luxury electric business is still blue ocean. It has not developed the real value of the market. The future development direction should be the C2B plus O2O mode. The platform type electricity supplier has more opportunities than the vertical electricity supplier. Industry is bound to gradually mature. 　

I believe that the development of platform can not only ease the pressure of e-commerce storage, but also reduce the cost of shopping choices, and enjoy more competitive sources and prices. At the same time, how to do a good job in the premium experience value of luxury goods also needs luxury goods to be improved and deep thinking.

The power of capital is likely to push China forward. Luxury goods The future development trajectory of the industry will enable the luxury goods industry to enter the era of luxury electric business or trigger a new round of luxury business competition.

We believe that after many years of silence, the luxury electric business is likely to usher in the spring! The vigorous development of Hai Tao purchasing market, the temple library, a network and so on almost all get a new round of investment in the same period, and Ali's launch is undoubtedly giving confidence to the capital market.