Fast Fashion Imitation UNIQLO May Not Really Work.

Here world Clothing and shoes Net Xiaobian to introduce to you is domestic brands get together to imitate UNIQLO, KM to solve the problem of overcapacity?

Recently, many new brands with similar appearance have springing up. However, by observing and understanding, I can see that basically they imitate the rhythm of international fast fashion brands. Why should domestic brands get together to imitate foreign fast fashion brands such as UNIQLO, KM, Muji and so on? Can this kind of imitation solve a series of problems such as overcapacity, excessive inventory, upgrading of consumption, segmentation of consumption, obvious impact of electricity supplier and so on?

Fast fashion may be the trend of the apparel industry in the future, but the author observed that the imitation of domestic clothing companies is not a way out after all.

An unnamed domestic clothing brand responsible person admitted to the author that with the rapid development of foreign fast fashion brands in China, and realized the future prospects of the market, "at present, our brand is ready to go deep into the domestic two or three line market, which is our advantage, if it is fast with foreign countries. fashion Brand hard touch, no matter from the style design or price, we have no absolute advantage.

The reason is that it is the key that domestic clothing companies fail to truly establish their own brand spirit. They mainly imitate foreign brands in design and appearance. From the three major technologies of business mode, clothing color, style and edition technology, there is still a big gap between domestic clothing companies and international fashion fast fashion brands. At the same time, with the rapid rise of Internet sales, clothing industry's inventory and supply chain problems are also exposed.

Xiong Xiaokun, a light industry researcher at CIC, said that at present, the competition of fast fashion brands is fierce, the market structure has been relatively stable, and domestic brands can hardly expand in a short time. brand One of the main problems facing transformation.

Besides, it is difficult to relocate the brand and change the style of design.