Alibaba Announces More Than $100 Billion In Strategic Investment Charm

Here world

Xiaobian network to introduce to you is Alibaba investment luxury flash shopping electric business charm.

Alibaba announced more than $100 billion in strategic investment charm, together to create luxury shopping flash business platform Charm (MEI), to provide consumers with deep discounts, brand direct authorization of quality products.

This is Alibaba's first investment in vertical B2C business. After the completion of the paction, Alibaba is expected to quickly cut into luxury and light luxury market.

But Ali did not disclose the specific investment amount and share.

Group CEO Zhang Yong said that after investing in glamour benefits, Ali's all formats, multi-level and cross platform retail service system has also been further improved.

We hope that glamour will make full use of its advantages and form synergy with Tmall and other platforms to provide consumers with more high-quality high-end products.

At the same time, Alibaba will help glamor and its brand partners access Ali ecology, so that they can more effectively locate consumers, marketing brands, and build an Internet based supply chain system.

Domestic luxury electric business started in 2010, in 2011, a large number of luxury electric business on-line, and quickly accepted by consumers.

But in the past two years, the luxury electric business has suffered a survival crisis.

Shang pin net has been exposed to two degree layoffs, and foreign fashion discount outnet has been passed away from the mainland market.

In addition, Hai Tao purchasing also has a shock to the luxury electric business, which makes the luxury electric providers have to fall into the fatigue of advertising competition and crazy price war.

But in fact, China

The consumer market has jumped to second in the world. With the reduction of import tariffs and the increasing interest of luxury goods and international brands to Chinese electricity suppliers, luxury electric providers may have a favorable turn.