Chen Lingmei, The Legendary Female Boss Of Shenzhen Fashion Circle
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Shenzhen clothing circle
There is a legendary female boss: she was born in the old society, grew up under the red flag, her first half of life was rough, and in his schooldays, he had barely finished reading junior high school. He thought he could change his fate by deceiving his parents. He was sent to Sichuan to support the three line construction.
Later, inspired by the spirit of Deng Xiaoping's South inspection speech, she finally chose to go south to Shenzhen to start her business in 1992 at the age of 46.
After half a year's life, the woman's life has entered the present track.
This legendary woman is Chen Lingmei, the chairman of Shenzhen winner clothing company.
Last night, in
Women's wear
NAERSI set up a 20th anniversary celebration party, when Chen Lingmei and Lu Yi, Bao Lei, and Qu Ying, Yi Yi, Zhu Hua, Xu Jieer and other performing celebrities, finally told the secret of making 1 million women happy.
Chen Lingmei said that she was born in an ordinary family in the rural area of Ningbo. She had neither Gao Peng nor rich Qi. Because she was well educated in her family and school during her youth, she knew how to behave.
"My parents and brothers have always been working hard from dawn to dusk, and their mothers have been smart and capable. For years, she has helped the passers-by to provide tea for the passers-by, to cut clothes for the neighbors in the neighbourhood, and to carry out any major events in the village. She has helped to open up, like to move things that can be used at home. My mother also believed in Buddhism. She often taught me to be a man by virtue of heaven and earth, so I set up ambitious ambitions during my youth and developed hardworking, kind-hearted and optimistic Qualities under the guidance of my parents' words and deeds.
Now, Chen Lingmei has become the hero of Shenzhen women's clothing circles, but it is not smooth to watch Chen Lingmei's process of creating the brand.
From insolvent to hundreds of millions of people, from tens of thousands of employees to nearly 10000 people, she has gone through countless difficulties and obstacles until today.
Chen Lingmei said, "I have no special objective conditions in my life, and my body is not good enough. Liver, kidney, heart, stomach and uterus are all seriously ill."
The reason why only 46 years old went to Shenzhen to start a business is mainly to realize the dream of clothing.
"Because there is no chance to go to Shenzhen again."
The concept of "prosperous women" was put forward by the brand.
But establishing a dream does not mean achieving it smoothly.
In 2005, the brand developed successfully for 10 years met the problem of so-called "middle-aged and old people".
Because of the traditional concept of "forty women's rest", there is a long-standing misunderstanding of Nals's brand in the society. Nals's customers are middle-aged and old women, and Nals is middle-aged and old women's clothing.
This misunderstanding has led to an unprecedented resistance to the development of sales channels.
Chen Lingmei was puzzled by this, but she did not compromise. After many trips abroad to study the Western women's way of life, Chen Lingmei put forward the cultural concept of "the golden age of flowers", and defined all the women who lived in the best state of life, and their emotions, minds, wealth and careers entered the best place.
In order to promote this idea, Chen Lingmei spared no effort to spend enormous material resources and efforts to run the whole country.
She hopes to inspire the whole society's recognition and recognition of the beauty of the year by this idea, and awaken the consciousness of self affirmation and love of life for the young women.
With the efforts of Chen Lingmei, a shopping mall in Wuhan has even appeared in the shopping mall, and many fashion media began to talk about the concept of "Sheng girl".
With the development of cultural concept, we have become a modern culture.
Winners clothing
One of the core competencies that can not be duplicated.
Chen Lingmei said that over the years, customers who had experienced the brand of the brand should have 1 million.
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The radiant Chen Lingmei is nothing like a 69 year old woman.
Chen Lingmei is nearly 70 years old this year, but every time she appears in public, it gives people a glow. Especially in recent years, her complexion, her mental state and her health have been better every year.
This is somewhat similar to the one she admired Inamori Kazuo.
As the chairman of the fashion company, Chen Lingmei's style of dress is ever-changing. Sometimes he is intelligent and graceful, sometimes he is able to be aggressive, sometimes young and energetic, sometimes exquisite and romantic.
She vividly and profoundly interpreted the state of women in the prime of life: young minds, healthy looks, graceful manners, well trained families, happy families, and successful careers.
For this reason, many people even say that she looks at least 20 years younger than her actual age.
Including actor Qu Ying, singer Zhu Hua, Xu Jieer, Zhejiang satellite TV anchor Yi and Lu Yi Bao Lei, many people are curious: what is a woman as a woman so that Chen Lingmei can remain young and enable her to achieve balance and success in the three dimensions of career, family and health?
In terms of health, Chen Lingmei said her maintenance secret is dreams and feet.
"I was not in good health, and since I heard a customer say that feet are very good for women, they insist on getting feet every night, and after finding that the effect is really good, they also send their employees the benefits of a washbasin."
Now, Chen Lingmei often says that "women with dreams are not old."
As for dreams, Chen Lingmei said, "maybe dreams are not clear when they are young, but as age and experience increase, they will get together slowly.
Anything that is conducive to the realization of a dream is done.
By using this standard to make decisions, my mind becomes simple and even stupid, so that it can emit interference, without disturbing the mind, focusing on energy and wisdom. "
Chen Lingmei and her husband Jin Jingquan were interviewed by the media.
As for marriage, Chen Lingmei and her husband Jin Jingquan are classmates in boat secondary school. In more than 40 years of marriage, Chen Ling Mei, like many women, has gone through the innocent dream of the girlhood and the unsettled trouble after marriage. From misunderstanding to resentment, from the undefined role to starting from herself, she finally won the family happy marriage happiness.
In the face of marriage which may not be happy at first, maybe there will be problems on the way, some people choose to give up, but Chen Lingmei still chooses to stick to it. This persistence is not only in time, but in wisdom, responsibility and love.
As a matter of fact, a happy marriage is achieved by both sides' efforts.
Chen Lingmei's husband Jin Jingquan also paid a lot for this. He said, "in the past, like many men, I first thought about how to create my own business.
But Ling Mei kept on pushing forward because he was too persistent and bold, and often failed to predict difficulties and problems.
Of course, her concept and direction are correct. I want to keep her at all times and not let her get into trouble, so I am willing to be kidnapped by her.
With regard to Chen Lingmei's secrets in career, family and health, there are many detailed and interesting details in the recently published biography of Chen Lingmei, the winner of the book.
After listening to Chen Lingmei's story, you will find that she is the real legend of our clothes and rivers.
If a woman dares to wear clothes for a lifetime, if she can not become a winner, who else can be?
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