The Imitation Of Domestic Clothing Companies Is Not A Way Out After All.

With the rapid development of foreign fast fashion brands in China, and recognizing the future prospects of this market, our brand is ready to go deep into the two or three line market in China. This is our advantage. If we touch hard with foreign fast fashion brands, we will have no absolute advantage in terms of style design or price.

The reason is also domestic.

It is the key to not really build your own unique brand soul, and it is mainly to imitate foreign brands in design and appearance.

From the three major technologies of business mode, clothing color, style and edition technology, there is still a big gap between domestic clothing companies and international fashion fast fashion brands.

At the same time, with the rapid rise of Internet sales, clothing industry's inventory and supply chain problems are also exposed.

There are many new brands that are very similar in appearance. However, through observation and understanding, I can see that basically they imitate the rhythm of international fast fashion brands, and why domestic brands need to imitate together.

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Can this kind of imitation solve a series of problems such as overcapacity, excessive inventory, upgrading of consumption, segmentation of consumption, obvious impact of electricity supplier, etc. at the same time, the sales volume of physical stores is decreasing, shops rents are rising, and labor costs are rising all the way. Can they be solved together?

Xiong Xiaokun, a light industry researcher at CIC, said that at present, the competition of fast fashion brands is fierce, the market structure has been relatively stable, and the expansion of domestic brands in a short time is one of the main problems facing the pformation of domestic brands.

Besides, it is difficult to relocate the brand and change the style of design.

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This year, the dazzling brilliance of luxury brands has gradually faded.

First of all, Chanel announced the price reduction in March. The price of its counters has been reduced by 20%. The price of many products has been reduced by thousands of yuan. Since then, more luxury brands have been following the trend. Luxury brands have begun to walk down the "altar" in the Chinese market.

In May 20th, CUCCI began its half off sale.

It is reported that almost 4 of the products are involved in the promotion, including bags, shoes and many other products. The 50 percent off activity is spread across the CUCCI national store for 2 months.

Dior (Dior) also lowered prices in China for two bags of Miss Dior and Dior Soft.

It is not only luggage products, but also lists.

The Swiss high-end watch brand Philippe (Patek Philippe) also took part in the round of China's price cut; LVMH group also adjusted its watch brand TAG Heuer to about 8%-13%.

In the case of price cuts, foreign media reported that the growth of luxury goods sales in China is under pressure. The size of China's luxury goods market accounts for about 1/3 of the total size of the global market.

Take the world's largest luxury goods company Lu Wei Mo Xuan group as an example, in the first quarter of this year, Asian endogenous sales decreased by 6% compared to the same period last year.

According to recent data, the total retail sales value of Hongkong's retail industry in May was estimated at HK $39 billion, down 0.1% from a year ago, much less than the expected decline of 2.7%.

Hongkong is known as a shopping paradise. Many mainlanders went to Hongkong to buy luxury goods.

However, Chinese consumers are still buying luxury goods, they just do not buy in China.

In 2014, sales of local luxury goods in China dropped to about $25 billion, a drop of 11%.

However, the wealth and Quality Research Institute in Shanghai said that at the same time, Chinese consumers' spending on luxury goods overseas increased by 9% to $81 billion.

Mr. ho mu, founder of Lian Zhi Da Consulting Group, believes that foreign brands have finally realized that when the pricing strategy first entered the Chinese market has come to the time of adjustment, "too high price itself is unreasonable and can not last long."