How To Play The Luxury Business?

With a lot of money burning or being questioned about the cost of selling fake products, is it really just selling goods, or attracting popularity and increasing popularity?

Some luxury brands question the authenticity of their own brands sold by the third party e-commerce platform.

It is almost a question that no answer is needed for any 30 percent off fans of the brand, or the women who are generally not resistant to luxury goods. Chanel bags are not worth grabbing.

More than two months ago, Chanel's reduction of around 20% in China led to panic buying, resulting in the sale of many products.

A few days ago, the luxury goods business Temple store in the promotional battle between the treasure net and the sale of Chanel bags, the price of the bags to 30 percent off (reportedly, the lowest 57% off), let people break glasses.

In addition, there are a lot of first-rate luxury brand bags sold at a low discount, Dior full 6.1 fold, PRADA full court 4.8 folded, BV full court 3.7 fold...

There are even discounted LV, palace level HERMES, all 3.7 fold! Is this the way to kill the physical stores and even buy them?

Soon, some people came out to question the supply of these goods, not to mention brands like Chanel. So most of the first tier luxury brands rarely authorized the third party e-commerce platform to sell their products.

Therefore, the industry speculated that the commodities in the Temple store were either sold by themselves or by electricity providers.

The monastery announced in July 8th that it had obtained E round of financing from Ping An Innovation Investment Fund recently, and its financing scale exceeded 50 million US dollars.

In addition to temple library, almost at the same time.

Announced more than $100 billion in strategic investment charm, together to create luxury shopping flash business platform charm.

Earlier, in May, the show also announced the completion of the C round of $30 million financing.

A number of luxury websites that came up a few years ago once experienced difficulties in survival, some seeking development and others being closed down.

Now we are still sticking to this road. It seems that we are constantly gaining the A wheel, the B wheel and the C wheel.

Financing, unlimited scenery, in fact, there are many worries.

And more

The brand also conveys or intervened itself.

Signal.

In April this year, Chanel has been working with luxury shopping website Net-a-porter to set up a sales area for its premium jewellery series Coco Crush, which sells in the 1970~19000 Euro range, and is the test of its business in the electricity business.

According to senior executives, by the third quarter or fourth quarter of 2016, Chanel will officially launch a global electricity supplier network.

In addition, after 6 years' worst performance, Johann Rupert, chairman of the world's second largest luxury goods group, has recently cooperated with its main competitors LVMH and Kering to cooperate with them in the "luxury business" business.

If we say that the luxury big guys are going to open up their own businesses in the future in the electricity business, do you still have to play with the monastery and treasures?