The Story Behind Trademark Registration From "Flower Bone"

As the original party, the popularity of "flower thousand bone" has attracted the author's popularity, which makes the author miss the chill years of chasing Wen.

But when the "flower bone" online games and hand tours were released at the same time, I began to wonder at the author's business savvy.

It seems that Fresh fruit is no longer satisfied with moving the flower bone to the screen. Instead, it wants to build an entertainment industry chain as an opportunity to further develop the peripheral products of Hua Qian bone.

Just such a magnificent development plan, is there a matching intellectual property reserve? Let's take a look at the trademark registration of Hua Qian bone.

By querying the national trademark network, we can find that 28 "flower thousand bone" trademarks have been registered in various categories.

Among them, Shanghai Xuan Ting entertainment Mdt InfoTech Ltd, the founder of the Chinese net, has 3 applications in the 9 category (computer game software, animated cartoon, etc.), 41 categories (providing online games on the computer network, script writing, etc.) and 42 categories (clothing design, computer software design, etc.).

Iqiyi's Beijing Qi Yi Century Technology Co., Ltd. has 5 "flower bones" in 9 categories, 35 categories (advertising agency, promotion for others, etc.), 38 categories (TV broadcast, image pmission, etc.), 41 categories and 42 categories of applications.

The Shanghai Jiayi culture development center, which was founded in July last year, has the largest number of applications. There are 8 applications for registration.

In addition, there are other subjects in the 3 categories (cosmetics, etc.), 5 categories (medical nutrition food, etc.), 14 categories (jewelry, etc.), 18 categories (suitcases, etc.), 25 categories (clothing, children's clothing, etc.), 28 categories (toys, etc.), 31 categories (trees, plants, etc.), 43 categories (hotels, etc.), and other categories of applications for the registration of "flower thousand bone" trademark.

Two. Category usage

In the above trademark, the first one was applied in March 11, 2013, and the nearest one was the 8 trademark applied by Shanghai Jiayi culture development center, which was applied in April 20th this year.

Among the above trademarks, including the 3 applications of Shanghai Xuan Ting entertainment Mdt InfoTech Ltd, there are 6 "flower thousand bone" trademarks have been announced in the first instance. If there is no objection to the end of the announcement period, the 6 "flower thousand bone" trademarks will be registered.

The 2 trademarks that have been applied for registration in the 25 and 43 categories have been registered. There will soon be "thousand bone" brand clothing and "flower bone" restaurant in the market.

It is worth noting that the Shanghai Hyundai entertainment Mdt InfoTech Ltd almost applied the popular Internet novel names such as "Tomb Raider", "ghost blowing light", "Purple River", "night" and so on to apply for registration of trademarks. Even "Tang Jia San Shao" is a registered trademark under its name. I wonder if the application for registration of "flower thousand bone" trademark has obtained the consent of Fresh fruit.

And Iqiyi claims to get the network copyright of the TV drama "flower bone". In the case of Shanghai Xuan Ting entertainment Mdt InfoTech Ltd, it has already applied for "flower bone" trademark first, and still applies for registration of the same trademark on the same or similar commodities in April this year. It must be well prepared.

The trademark of Shanghai Jiayi culture development center has a coincidence with the first trademark, and its trademark is more or less the same as that of the TV drama flower bone.

But it is certain that if these subjects want to get the trademark right, they will soon raise objections to the "flower bone" trademark, which has been published in the first instance.

summary

From the above, we know that at present, Fresh fruit enjoys copyright for the novel "flower bone". Its authorized Ciwen media group produces and distributes the TV drama flower bone. It also authorizes other companies to develop webpage games and mobile games with flower bones, but the "flower bone" trademark of "computer game software" and "online games on the computer network" and other goods and services are under the name of Shanghai's Mdt InfoTech Ltd.

It is impossible to predict whether Shanghai Hyundai entertainment company will take measures to safeguard the above products, but what we can imagine is that if Fresh wants to further develop the cosmetics and nutritious products of "flower bone",

Toys,

Such products will undoubtedly be more hindered on trademarks.

From the "The Legend of Zhen Huan" and "step by step horror" to today's "flowers and bones" and "Hua Xu Yin", a large number of Internet novels have been adapted into TV dramas, which has led to an upsurge of "IP" drama.

Direct adaptation of online novels can bring a lot of original fans and bring more economic benefits.

Therefore, once a novel is bought and sold by a film and television company, it is inevitable that speculators will register the title of the novel.

Trying to profit from it.

The more than 20 "flower thousand bone" trademarks mentioned above are the same. These trademarks were applied after 2013, and it was bought in 2013 by the Ciwen media group.

In fact, in addition to "spending thousands of bones", even the names of "respecting", "sugar treasure" and "killing the street" have been registered as trademarks.

You can imagine such a picture. When Fresh fruit fruit has gone through the "flower bone" children's clothing shop, it has entered the "sugar treasure" toy shop. After seeing it, it can see that the left side is "respecting" furniture city, and the right side is "kill the street" jewelry city. In front of it is the "flower bone" cafe, will she have an impulse to cry?