The Stock Plunged And The Brand Was Not Idle

The past week has been shocking, because a lot of events have happened in a week.

The most obvious is

In the meantime, different brands have their own different actions, such as American Apparel shop downsizing, Uniqlo's cooperation with former director of Hermes, Korea's clothing house acquisition of cat bag, YOUNGOR holdings of 500 thousand shares, Alibaba investment luxury electric business, herkee group and Superdry marriage, and 1000 stock suspension.

Guan Dian

American Apparel: off shop layoffs

The US youth clothing brand AmericanApparel Inc. announced that it was laying off shop staff on Monday. This is the last month after the Ralph Lauren Corp. Ralph Lauren group, J. Crew Group Inc., Gap Inc. GAPP group, fourth well-known large fashion retailers announced the layoffs.

In the stock market, opportunities are often dropped and risks are rising.

So we always remind ourselves to reverse thinking.

AmericanApparel Inc. said the $30 million streamlined cost plan will include closing stores, layoffs and restiling.

According to the autumn product line and enhanced management, although the company's revenue increased and its cost reduced, the company said that if it could not raise additional funds, it would still be unable to guarantee future capital requirements in December.

"Beside the thigh"

Uniqlo: push for cooperation

Near the thigh has become the usual way of fast fashion.

After the handover designer Jil Sander, Japan's fast fashion brand UNIQLO announces the "Uniqlo and Lemaire" series of clothing, which is co operating with ChristopheLemaire, the former design director of Hermes, in the Paris fashion week.

It is understood that the series includes 55 styles.

The 30 paragraph, 25 men's clothing, will be available for sale in October of this year, and the price will be about 136.5-1240 yuan.

The North Institute of Commerce believes that the move is more about brand competition, and the fast fashion chain will soon enter a slow growth stage.