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    There Will Be Three Formats Under The Retail Industry.

    2015/7/15 7:41:00 54

    RetailShopping CentersProfessional StoresFormats

    It is understood that there are 66 direct shopping arcade, 1 Licensed shopping centers and more than 160 convenience stores.

    Tianhong has entered China's top 100 chain stores for 14 consecutive years. In 2014, it ranked twenty-third in the top 100, with a 17 billion operating income.

    After 30 years of development, Tianhong has moved from Guangdong to the whole country, and now it has entered 20 cities in 8 provinces, including Beijing, Jiangsu, Zhejiang, Fujian, Jiangxi, Hunan, Sichuan and Guangdong.

    Vice president of strategic operation Department

    Wang Tao

    A few days ago, he shared the judgement of the development trend of the retail industry in a salon event.

    He believes that the future of online and offline retail, there will be three stocks coexist.

    Wang Tao judged that there will be three major trends in retail sales in the future: shopping centres, specialty stores and community convenience stores.

    Wang Tao further explained the functions of the three formats:

    Shopping center.

    Shopping centers are large enough to surpass the function of shopping, and are more inclined to meet the needs of experience.

    Two, professional shop.

    With deep commodity and professional solutions, there are cosmetic shops, mother and baby, drugstores, electrical appliances, fruits and vegetables.

    Three, community convenience stores.

    Mainly to meet the needs of the convenience of consumers, will become a good neighbor role of people's lives.

    For online retailing, Tianhong believes that the future will be three points:

    1. Very few large platforms, such as Jingdong and Tmall.

    2, a large number of B2C official website, for example, many brands.

    Shopping platform

    ;

    3, medium-sized electricity providers, such as poly America, only products, online rainbow.

    Wang Tao pointed out that the organic integration of online convenience and offline experience will give the retail industry more vitality.

    Based on this, in 2013,

    Rainbow

    A strategic pformation has been initiated. One of the directions of strategic pformation is to shift from pure physical department stores to physical department stores, shopping centers and convenience stores, as well as a full channel and multi format mode from single line entities to online and offline integration.

    "Online offline collaboration, online and offline division of labor, online more attention is to meet the needs of consumer convenience, interaction with members of marketing, as well as for the physical store diversion, offline is more experience satisfaction, online and offline share member system, commodity supply chain system and information system."

    Wang Tao said.


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