How Did Metersbonwe Break Down For Three Consecutive Years?

Recently, Metersbonwe issued a fixed increase fund-raising plan, the company intends to no less than 8.28 yuan / share price to no more than 10 specific investors non-public issue of 1 billion 87 million shares.

Behind the increase is Metersbonwe's three consecutive year of revenue decline. "Not taking the unusual path" of the O2O, or facing the cost increase several times, the prospect of unknown "no return."

According to the annual report, 2014

Mei Bang subsidiary wholesale clothing sales business income 231384453 yuan; operating profit -35488563 yuan; net profit -29908114 yuan.

Data show that in 2010, the United States apparel business income 7500479103 yuan, operating profit of 962839674 yuan, the total profit of 1033813846 yuan.

Among them, the American border clothing is designed independently and outsourced.

That is, all products are outsourced to production suppliers.

According to production

The product cost information provided by the United States, the cost of raw materials and clothing materials accounted for 60% - 70%, and labor cost accounted for 30% - 40%.

At the same time, in 2014, it invested 47 million 561 thousand and 600 yuan and 49 million 717 thousand and 700 yuan in information technology R & D and product design and development, totaling about 97 million 279 thousand and 300 yuan, an increase over 2013.

In 2013, the amount of information technology R & D and product design R & D expenditure was 43 million 578 thousand and 700 yuan and 41 million 558 thousand and 500 yuan respectively, totaling about 85 million 137 thousand and 200 yuan, down from 105 million 43 thousand and 200 yuan in 2012.

Nationwide, in the first quarter of 2015, the United States apparel business income was 1 billion 753 million yuan, down 4.75% from 1 billion 841 million yuan in the same period last year.

Its first quarter earnings report in 2015 also showed that the strategy of the US border apparel industry was increasing. It is expected that the direct business in the first half of 2015 will gradually get out of its low performance. However, the adjustment of the joining business is lagging behind the direct business, and it will still decline.

In addition, in 2014, the United States apparel business income of 6 billion 620 million yuan, compared with 7 billion 889 million yuan in 2013, down 16.08%.

In 2013, compared with 9 billion 509 million yuan in 2012, it dropped by 17.03%, and in 2011, the United States business income was as high as 9 billion 945 million yuan.

At the same time, operating profit in 2014 was 178 million yuan, down 65% compared with 2013, while operating profit in 2013 was 510 million yuan, down 42% compared with 2012.

In 2014, revenue declined by 33.4% compared with 2011.

In the case of a continuous decline in performance and the poor performance of O2O experience shops in Chongqing and Shanghai, Metersbonwe has issued a fixed increase plan for raising funds. The company intends to issue 1 billion 87 million shares to no more than 10 specific investors at no less than 8.28 yuan / share price.

Of the 9 billion yuan raised by the US Federal Reserve dress scheme, 2 billion 500 million yuan will be used for the construction of the "intelligent manufacturing" industrial supply chain platform, 6 billion yuan for the O2O all channel platform construction, and 500 million yuan for the construction of the Internet big data cloud platform center.

Garment industry analyst Ma Shuang said, "the decline in performance or the product itself is a problem". The brand style of American brand is out of touch with the social trend.

As a result, its performance dropped from 9 billion 945 million yuan in 2011 to 6 billion 620 million yuan in 2014.