Traditional Financial Management Embraces "Internet +"

"Internet + finance" is becoming more and more popular. How should traditional wealth management handsome meet challenges?

Traditional financial management business actively embrace "Internet +", pform the traditional financial management on the basis of the Internet, and upgrade and pform the industry in the integration with the Internet.

Traditional financial management involves many fields, such as bank financing, trust, fund management, insurance, stock and so on.

"Internet +" is to pform the traditional industries while promoting the development of new industries.

In 2014, Internet Finance suddenly rose, and the hottest financial products were no longer the "rich and handsome" people who had been praised as "financial wealth" by bank savings, funds and trusts. The emergence of Internet financial products lowered the threshold of public investment and changed the traditional way of financing and financing through the Internet platform.

In March 26th, Celestica Fund announced the balance of treasure - Tianhong Zeng Li Bao monetary fund annual report.

The report shows that as of the end of last year, the size of the balance treasure was 578 billion 936 million yuan, with a per capita holding of about 3133 yuan, and the number of users has increased to 185 million.

Last year, the balance treasure created a profit of 24 billion yuan for users.

In 2014, the capital interest rate center had a clear downward trend compared with 2013, and the overall income of the IMF showed a gradual return to normal level.

The annual yield of "Bao" products represented by the balance treasure has generally dropped to about 4.5%.

"I think standing on the draught of the Internet + flow will make China's economy fly."

In March 5th, Premier Li Keqiang put forward the plan of "Internet +" for the first time in the government work report, and formally established it as the national strategy.

The Internet has gradually jumped out of the scope of an industry and is becoming a new engine of the national economy.

In response to the prime minister's call, the China Electronic Commerce Research Center took the lead in publishing the "Internet" think tank series of books in the major think tanks nationwide. This article is selected from the first systematic and panoramic disclosure of the Internet + industry practice in the country, namely, Internet +: Industrial draught.

According to the current Xinhua Bookstore, airport CITIC bookstore, Tmall, Jingdong, Dangdang, Amazon China, suning.com, Taobao, micro shop, the big O2O channels are selling well in the forefront of the best seller list.

The following is the preemptive reading of this book:

In June 2013, when the balance of treasure was born, Internet finance was widely sought after. Before that, although there was a problem that the IMF could provide people with "small change", most people knew nothing about it.

To a certain extent, it reflects the predicament of people's investment and financial management: housing prices are soaring, people are not willing to devalue their money in banks, etc., but the threshold of trust products is not enough for higher returns, and the risk and earnings of financial products are relatively moderate, but there are still certain thresholds.

Although there are monetary fund to solve the problem of "money management", but before Ali and Baidu set foot in the monetary fund, most people knew nothing about the IMF.

The emergence of products such as the balance of treasure has brought the concept of investment and financial management to the public, together with many convenient functions of Alipay's various kinds of credit card payments, payment of water and electricity charges, online pfer and so on.

Banks have also launched financial products linked to the IMF, mushrooming in the Internet financial products.

It has been proved that the way of money management of the IMF is accepted by the general public. The scale of the sharp increase in the months after the launch of the balance treasure can be seen in general.

Tencent, Baidu and Jingdong have been working with major funds to launch a more popular financial product.

Traditional way of managing money:

Bank savings, individuals put money into banks, demand deposits or time deposits, keep banks in custody, and banks pay very little interest.

The interest rate is the lowest, the longer the regular interest rate, the higher the interest rate.

Bank savings is the most commonly used way of financial management, with high security performance, but low returns.

Bonds are debt and debt certificates issued to investors by governments, financial institutions, industrial and commercial enterprises, etc. when they directly raise funds to borrow money from society. They also promise to pay interest at a certain interest rate and repay principal according to agreed conditions.

The yield of treasury bonds is relatively higher than that of banks.

Trust is entrusted by others to manage property.

It means that the trustor entrusts the property right to the trustee based on the trust of the trustee and manages or disposes the trustee in the name of the client in the name of the beneficiary (the principal) or other specific purposes in his own name.

But the threshold of trust is relatively high, and the entrust is generally over 500 thousand.

Insurance, no one can presage whether a family will encounter uncertain factors such as accidental injury, major illness, natural disaster and so on.

Insurance is a financial umbrella. It allows families to give risks to insurance companies. Even accidents can help families maintain basic quality of life. Insurance investment may not be the most important in family investment activities, but it is the most essential.

Stock, as a securities issued by a joint stock company for the purpose of preparing funds, is a stock certificate that proves that investors invest in stocks and earn dividends. It has already entered thousands of households and has become an important goal of many family investments.

Stock investment has become a hot topic for ordinary people to talk about everyday.

Because of the characteristics of high yield, high risk, pferable, flexible and convenient trading, the stock has become a powerful force to support the development of China's stock market.

The fund is to let fund managers take care of money, and the funds raised by fund companies will be sent to fund managers, namely, professional investment personnel, to make profits, and then to give certain interest to the fund-raising people, and the difference between stocks and shares is that stock holders directly hold company securities, and funds are held by fund managers to hold company securities.

Futures and futures trading refers to the paction between the two parties in a futures exchange, buying or selling contracts at the future date at the agreed price.

Futures trading can be divided into two categories: Commodity Futures and financial futures.

Foreign exchange, in short, is the exchange of Renminbi currency into foreign currencies to earn the difference. It also includes making profits through foreign investment through state institutions.

Gold, as the best hedge tool, has been favored by people from ancient times to the present. There are five main types of gold investment: real gold investment (gold bullion), gold coin investment, gold jewelry investment, paper gold investment and gold futures investment.

How to invest is decided by itself.

Works of art are our common collection of works of Art: antiques, calligraphy and paintings, coins, postal products and sparks. Collection is not only a cultural activity for self-cultivation, but also a way to get rich. Collectors should follow the famous saying "unfamiliar not to do" in the business world. They should be familiar with the variety, nature, characteristics, market interest and appreciation principles of a collection, collect them in time, and sell them at the end of time, so as to achieve the ultimate goal of obtaining investment income.

Real estate is the combination of housing property and land property. Real estate not only satisfies people's shelter from wind and rain, but also has the function of maintaining value and increasing value. It is a good investment tool to prevent inflation.

Disadvantages of traditional bank financing

Traditional bank financing methods are highly secure and revenue protected. It has become the preferred asset allocation for many robust families. Therefore, it has become the preferred way of asset allocation for the elderly, but there are several drawbacks.

Low yield.

Generally speaking, the traditional way of financing is relatively low.

For example, bank fixed deposit, 1 annual interest rate 3%; 3 year interest rate 4.25%; 5 annual interest rate is only 4.75%; there are national debt, 3 year interest rate 5%; 5 annual interest rate 5.41%; and bank financial products annual interest rate is only around 5.5%.

Poor liquidity.

Although the safety of traditional financial management is relatively high, investors still need to pay a little price. The general investment period is divided into 1 years, 3 years and 5 years.

Cumbersome operation.

Relatively speaking, the traditional way of bank financing is also cumbersome in terms of operation. For example, the 7 day notice deposit should be notified to the bank in advance when it is drawn, and the date and amount of the withdrawal date can be agreed to withdraw the deposit. The investment threshold of the financial products is high, and the threshold for investment is generally set at 50 thousand yuan.

Limited by the number of physical outlets in banks, it is not easy for some ordinary people to miss investment opportunities.

"Internet + finance": a new way of managing money

Internet finance is a new field combining traditional financial industry with Internet spirit, that is, financial activities with the spirit of openness, equality, cooperation and sharing.

Through interactive marketing, with the help of Internet means, the traditional marketing channels and network marketing channels are closely integrated, and the financial industry is pformed from "product centralism" to "customer centralism", and the relationship between the financial industry and other financial institutions is adjusted.

The first source is the WeChat public number of "China Electronic Commerce Research Center" (100EC.CN), which is updated daily.

First, the balance of treasure: network marketing fund a new way of success.

Net sales fund is a mode of Internet finance, that is, to provide relevant fund information and industry dynamics through e-business platform, and to contact related fund companies to facilitate the realization of pactions between consumers and fund companies in the process of providing consumers with their own website funds and fund managers, and to manage consumers' purchases of products after the completion of pactions.

Data show that as of December 31, 2014, Celestica fund raised assets management scale of 589 billion 800 million yuan.

The balance treasure had net redemption in the three quarter of 2014, and the scale declined. At the end of the third quarter of 2014, the balance scale was 534 billion 900 million yuan, which was 6.8% lower than the 574 billion 160 million yuan at the end of the two quarter.

At the end of 2014, the balance of treasure increased to 578 billion 900 million yuan.

The most fundamental reason for the boom of the balance treasure is the coveted Internet industry's huge profit margins for the financial sector.

Because China's financial industry has strict access measures to non-state-owned property owners.

At present, many banks in China, except Minsheng Bank and foreign banks, are basically holding state assets. In the current environment where interest rates are not marketization, the banking sector has achieved far more than the market average profit.

Two, bank baby products.

One year after the birth of Internet financial management, the income of all kinds of babies gradually dropped to 4% from the beginning, and entered the four era.

Although the income has decreased significantly compared with before, but the enthusiasm of people's financial management has not subsided. The Internet financial management has a broad public foundation. Banks have launched a similar "bank" financial product with the balance treasure, such as the Bank of China's demand treasure, safe bank's safe profit, the industrial and commercial bank's salary treasure and so on.

Three, bank fund financial products series:

Bank of China

Ping Po bank

"Safe profit" industrial and Commercial Bank

"Pay treasure" Bank of Communications

"Fast overflow" Minsheng Bank

"Ruyi Bao" Pudong Development Bank

"PUFA Bao"

Societe Generale Bank "treasurer wallet" and "Xingye Bao" CITIC Bank

"Pay treasure" GF bank

"Smart gold account" Merchants Bank

"Chao Ying Ying" Bohai Silver

"Tim Jin Bao"

Four, weaken the insurance attribute of insurance and financial management.

With the deepening of the daily life of ordinary people, the domestic insurance industry has begun a new round of enclosure movement, aiming directly at the network channel.

The statistics of China Insurance Association show that in the first half of 2014, the personal insurance net sales premium accounted for 1.33%, and the property insurance net sales premium accounted for 5.6%.

Among them, as at the end of 6 in 2014, 50 family insurance companies had launched the network sales business, an increase of 3 compared with 47 in the first quarter, while personal insurance net sales premiums accounted for an increase of 151% in the first quarter.

A large number of insurance companies entered the initial stage of Internet insurance and financial management. Among them, the most important topic was the Lantern Festival financial products of Ali in early 2014 and the "win win No. 1" launched by Jingdong.

Insurance

The popularity is largely because it weakens the insurance property on the publicity, and makes people feel similar to the original Internet financial products.

And the baby's Legion has raised users' expectations of the rate of return, and many users begin to pay attention to the next investment opportunity after the baby's heat is down.

But in the long run, it remains to be seen whether the insurance company can fulfill the expected rate of return.

Five, housing companies borrow the Internet to test water, "raise chips".

In the macro environment of the real estate downturn, the value added effect of the real estate has been hurt. The property that was originally a good investment way is no longer the preferred way of managing money.

In recent years, profits decline, inventory pressure increased, the development of the real estate industry is restricted, farewell is everywhere gold is the times, housing enterprises face pformation, and the Internet convergence is the choice of many housing enterprises.

If Vanke concentrated on the Internet marketing channel, it first cooperated with Baidu and Taobao. Then, together with Ping An Group, it launched the "safe Vanke purchase treasure" financial product.

In September 22nd, Vanke in Suzhou launched the "real estate crowd raising" to take the "test the water" Internet banking.

Online partnerships can raise funds for housing, real estate and housing. Once again, public financing has proved that Internet finance is a field that can generate unlimited possibilities.

According to the monitoring data of the China Electronic Commerce Research Center (100EC.CN), the real estate public sector increased by 156% in 2014 and exceeded 1 billion US dollars, and the scale of public funding projects ranged from 100 thousand US dollars to US $25 million.

In 2015, the number of real estate chips will grow by 150%, which is expected to reach US $2 billion 570 million, and will become the fastest growing branch in the field.

This chapter is selected from the "Internet + think tank" series of "Internet +: Industrial outlet" bestseller by the China e-Business Research Center.

Internet + financial management: market prospect of multi domain financial management

Internet application is "standard".

With the development of Internet applications, investors' awareness of Internet financial management has been increasing.

The Internet provides a convenient and fast access to traditional financial sales. Meanwhile, the rapid development of Internet has forced the traditional financial industry to accelerate industrial pformation, which is faster than traditional enterprises themselves recognize and take the initiative to integrate with the Internet.

Internet finance has become the standard of e-commerce enterprises, from Alibaba to Jingdong, Baidu, Tencent, Suning, NetEase, business treasure and so on. Now, vip.com, 58 city, jumei.com and so on have begun to deepen the Internet financial field. Internet companies began to build a more powerful closed-loop system based on their own business structure. They all hope to make their platform a powerful magnetic field, attracting more users and resources, and occupy a place in the Internet financial field.

The Internet, with its high efficiency, low cost and dissemination, highlights its "long tail effect" to change people's habits and habits. The financial and investment enthusiasm of users has been unprecedentedly high. The arrival of the big data era will inevitably push forward the pformation of traditional financial industries such as banks, insurance, securities and other institutions, and the competition among giants in Internet finance will become increasingly fierce.

The new regulatory concept under the new mode.

Online sale, as a subversive marketing method and means, has opened up a new market for financial products, and has also spread the concept of financial management to a certain extent, and has created a mass market for financial management. It is a useful exploration for China's inclusive financial system.

Financial institutions, regulators and customers should work together to improve and improve their deficiencies and problems.

Online sales is a new thing. It is necessary to strengthen supervision from the very beginning, establish a good system, and establish rules and regulations. The regulatory authorities should face up to the flourishing development of online sales of financial products, and analyze the advantages and disadvantages of online sales with an open attitude, and guide and standardize the online sales through the formulation of relevant institutional measures, so that online sales behavior can be followed and has laws to follow.

From the point of view of financial institutions, product research and development should be targeted.

For example, in depth cooperation with the e-commerce platform, making full use of the data of the electronic business platform, in-depth analysis of customer characteristics, needs and risk preferences, and develop innovative products targeted specifically at potential target customers.

Funds, insurance and bank financial products are all relatively complex and risky financial products. Without professional guidance, it is easy to derive a series of problems.

Moreover, for the group buying online low threshold financial products, most of them lack the basic knowledge of investment and financial management, and do not have special ability to analyze and judge. Therefore, investor education is the first thing to do.

Investor education is very important. We should help investors to establish rational investment concepts and identify improper publicity and promotion.

In short, to solve this problem, the core is to promote the pformation of the fund sales institutions from "passive compliance" to "active compliance".

Typical cases:

Ping An Ying, Ping An Bank, a new product of Internet Finance

Peace is safety.

Through wealth e electronic account, an innovative financial service provided to investors on the Internet.

At present, the first partner of Pingyun is the southern fund. The investment target is the South cash plus profit Monetary Fund.

Traditional financial management embracing "Internet +" is only just beginning, and there will be more innovations waiting for us.