Clothing Dialogue City Tells The Story And Memory Of City And Brand

Deconstruction of urban character

In 2015

The monsoon women wear the famous fashion magazine "ELLE- world fashion court", and work together with the famous domestic installation artist Wang Yang three sides to create a hall with the theme of "falling in love with a city". Through the unique space installation structure, we create a city's miniature space silhouette, and use the deconstruction attitude to let the clothing dialogue City, tell a city and a brand's memory and story, and talk about fashion and understanding together.

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Every city has his own fashion attitude. Every city has his own memory. Every memory has his own story.

The monsoon is a brand that advocates fashion attitude. Her main target consumer group is also a white-collar woman in the city.

He is just like this theme, which is closely related to the overall style of the brand and the brand attitude advocated.

Entering the mainland in ELLE1988, is China's first international fashion magazine.

Since 2008, ELLE has been very concerned about the whole fashion brand in China. In recent years, many domestic brands from Shenzhen are getting better and better. The monsoon is, of course, one of them. Domestic brands have paid a lot of effort and efforts to the development of China's fashion industry, and the season has always been a brand in the forefront.

And has been constantly seeking greater development, and has brought many new inspirations for young women in China, and has created many new LOOK, creating many very fashionable, yet very demanding aspects of women's lives.

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So ELLE and monsoon help create an updated, more prominent and interesting concept with this opportunity.

The city must have great relevance with the whole people and the whole society. This cross-border cooperation will explain the relationship between some people and the city on the one hand. In addition, whether it is monsoon or ELLE, everyone wants to express their attitude towards fashion.