The Future High-End Electricity Supplier Industry To Accelerate The Layout Of Capital Accelerated

In recent years, with the rapid development of China's electricity supplier, Taobao, which is favored by consumers and consumers with low price, has been developing rapidly. Tmall and Jingdong, which are satisfied with consumers, have been developing rapidly. Compared with the development of high-end e-commerce in China, it is relatively slow, but with the continuous efforts of a number of high-end e-commerce providers such as vip.com and Xiu Xiu net, capital has begun to start.

There is a new perspective.

Capital "taste" high-end electricity supplier

Compared with China's Internet industry, the attraction of high-end business to capital has been hovering at the average level.

But from this year on, capital has begun to throw more olive branches to high-end providers.

Recently, the excellent shopping mall announced that it had entered the high-end clothing brand through cross-border electric business. The first batch introduced four popular brands in South Korea, and invested hundreds of millions of yuan to achieve the more than 500 overseas direct acquisition of SKU products.

It is reported that the excellent shopping mall adopts the service mode of "overseas direct mining + new season + lightning delivery + RMB payment" to achieve cross-border e-commerce sales.

Excellent purchase

Mall has established deep cooperation with DKNY, CK, Levi 's, GUESS, PINKO and other international famous brands.

As early as May this year, C has been awarded the financing of the company in the high-end e-commerce field.

CEO, Ji Wen Hong, said in an interview with reporters that after the C round of financing, Xiu Xiu net will bring surprises in the field of cross-border O2O innovation, and is already in operation, the partners are very strong and excellent.

"C round financing will also be used for capital preparation before the launch of the listing."

Ji Wenhong admitted that over the past few years, the Internet business is characterized by low-end consumption, and now more users are choosing to buy high quality products online.

"At present, more and more investment institutions are optimistic about this area, indicating that high-end electricity providers are entering a period of rapid development."

High-end electricity providers "fast" to grab the market

After years of cultivation, high-end electricity providers, though not in the forefront of e-commerce and even the Chinese Internet sector, have won the favor of many users.

Recently, vip.com, a special dealer, was selected by the brand value of 38 billion 298 million yuan to be the ninth most valuable brand in China in the 500 place.

In the Internet industry, a total of 11 brands came to the list, of which vip.com ranked the top three in the electricity sector.

Vip.com's excellent performance is largely due to the recognition of the 100 million registered members' adherence to vip.com's genuine brand and its unique shopping experience of "selective brand, deep discount, limited time rush".

As a website specializing in sale, vip.com has been favored by consumers since its establishment in 2008. It has accumulated over 100 million high-quality members in less than 7 years.

According to Ji Wenhong, there are more than 10 million registered users, with an average customer price of about 1500 yuan and a repeat purchase rate of more than 85%.

Compared with the competition for users, the high-end brand is a top priority for high-end providers.

Active pformation and upgrading is now very bold in the introduction of high-end brands. MAKEUPFOREVER, the world's largest luxury group LVMH, has recently announced its presence in Tmall as its sole cooperative e-commerce platform.

Statistics show that MAKEUPFOREVER has 60 counters in mainland China, with sales exceeding 300 million in 2014.

Insiders say that

Through the Tmall platform, the layout of online e-commerce to expand the Chinese market, this is for the LVMH group of other products to do "test the water".

It is understood that LVMH group's Dior, Guerlain, Givenchy and other brands are also actively exploring in the field of electricity supplier.