Alibaba'S International Reputation Is Improving.

Alibaba, for Latin American consumers, means inexpensive, efficient, convenient, diversified choices and intimate services.

Here world

Xiaobian network to introduce the Chinese business to accelerate the expansion of the Latin American market.

Data show that Alibaba has 350 million users worldwide, 170 financial partners, and nearly 2500 suppliers.

Alibaba has several websites that are among the top 20 most frequently visited websites in the world, and fast selling is one of them.

Brazil netizens receive goods bought by Ali fast sell.

Express delivery of goods online shopping

A little mouse, joining China and Latin America.

Daniela, who lives in Rio De Janeiro, Brazil, is the mother of a 5 year old child.

Many of her friends are shopping on fast selling websites, and often browse the pages of shoes and jewelry.

"Dazzling goods always make us unable to buy and buy, and the affordable price also saves us a lot of money."

She told reporters.

A recent research report of Network Analysis Corporation's West mile network shows that fast selling is expanding rapidly in Latin American countries such as Brazil, Chile and Mexico. The number of visitors in cross-border electric business in Brazil ranks first, and is among the top three in Brazil's local electricity supplier.

Whether it's sales or brand recognition, fast selling has huge market space in Latin American countries.

Speed sell is also taking localization measures to attract more Latin American consumers.

Piano, director of the International Relations Department of the Vargas foundation of Brazil, said that fast selling has become an important bridge for the communication between China and Latin America.

Speed up in 2010 formally launched, mainly to help Chinese sellers sell goods directly to overseas terminal consumers, to more than 220 countries and regions directly sell clothing, digital, shoes, accessories, accessories and other more than 40 kinds of goods.

From sales records, wedding products, clothing, jewellery accessories and electronic products sold on express website are most popular in Latin America, and the main force of consumption is women, accounting for more than 70%.

Fast selling was first popular in southeastern and southern provinces of Brazil, accounting for over 70% of turnover.

As fame continues to grow, more and more Brazilians in the central, northeast and northwest are shopping on express.

In the first 5 months of this year, the average visit amounted to 110 million times.

The seller's package of the platform has accounted for more than 70% of Brazil Post's overseas package.

Brazil's local electricity suppliers sell more brand goods, the same price on line and line, but the higher tax rate in Brazil leads to high price and logistics costs.

"There are only a limited number of local e-commerce suppliers in Latin America, but there are a large number of high-quality sellers in China, which can offer products with high cost performance and wide selection."

Chen Gang, an expert in fast selling operation, pointed out in an interview with our reporter.

The optimized distribution and safe and convenient pactions provided by Alibaba enable locals to enjoy online shopping more and more. Consumers can also interact with producers who sell goods at wholesale prices.

In addition to bringing Chinese goods to Latin America,

It also tries to introduce Latin American products to Chinese consumers.

Recently, Alibaba is looking at Latin American agricultural products, especially Chilean berries and Mexico avocados.

With the development of the economy, the purchasing power of the Chinese people is increasing day by day, and the interest in the consumption of high-quality "exotic" food is increasing.

When in Rome do as the Romans do, improve consumption experience.

In order to attract more Latin American consumers, Alibaba has adopted a series of measures to improve consumption experience and make quick selling in Rome as the Romans do.

The first is to draw the distance from the local consumers from language.

In 2014, speed express released Portuguese and Spanish versions to facilitate Latin American consumers such as Brazil, Mexico and Peru.

Secondly, enhance the experience of local consumers from logistics.

In July 2014, Alibaba and Brazil post signed a memorandum of cooperation. Brazil post undertook 75% of Brazil's international orders. It is estimated that the total amount of e-commerce in Brazil's B2C will exceed 30 billion dollars in 2015.

Through the investment cooperation with local postal service, Alibaba has acquired the resources of the network throughout the country under the postal system.

Docking with the postal system can help Alibaba establish an information-based logistics platform for sellers and buyers, and lease key storage centers to enhance the supply capability.

Third, expand payment methods other than international credit cards.

In Mexico, local credit cards and debit cards can be sold at fast selling. Even in Mexico convenience stores, they can easily pay for quick selling bills. In Brazil, people can print bills with barcodes and pay for nearby major banks, ATMs and lottery outlets.

In addition, speed express also launched a group buying channel for Brazil, including fashion shopping and weekend shopping.

Group buying channel has the highest volume of orders on a single day, of which the hottest exploding commodity has exceeded 40 thousand purchases per day.

The promotion of local social networking sites is also a magic weapon to expand sales.

Speed sell through the social networking site rich picture and video function and Brazil consumers interaction, according to consumer feedback timely adjustment product sales network.

Logistics and tariff are bottlenecks.

Although fast selling is expanding rapidly in Latin America, it still faces challenges such as tariffs, freight and language.

Taking freight as an example, Brazil consumers usually have to wait for one or two months to receive products after online shopping.

Daniela complained to our reporter that the only problem in the shopping process was waiting too long. Once she bought a birthday gift for her friend online, and the result was that the gift had been sent to her for a month.

Chen Gang explained that according to the regulations, Chinese sellers would deliver the goods within 48 hours after receiving the order, and the main logistics bottleneck is at the Brazil customs.

When products arrive in Brazil, customs clearance takes 20 to 80 days, and Brazil's clearance procedures are relatively complex.

However, in order to protect the rights and interests of consumers, speed sell provides time limited service, for example, under normal circumstances, if the buyer has not received the goods within 90 days, the seller will return the payment.

The restriction of Brazil's import tariff policy is also a major obstacle to the development of fast sellers.

The government of the Brazil stipulates that buyers who import more than 50 US dollars will have to pay customs duties, or even more than 60% of the price of goods. This leads to the price of many Chinese goods that are close to the retail prices of local stores after increasing the cost of customs duties.

At present, many Chinese sellers have shifted their sales focus to less than 50 US dollars, which has led to a surge in sales of goods under US $50 in Brazil.

In addition, language problems have become a major obstacle to communication between sellers and buyers on the platform.

Most of the sellers on the platform are small and medium-sized enterprises. There is no money to ask plators to communicate with buyers. At present, they are chatting with buyers through plation software, while preparing commonly used answers to improve communication efficiency.

Apart from Brazil, the development of express business in Argentina is also very rapid. The growth rate of trading volume is close to that of Brazil.

In January 2014, the Argentina government issued a new regulation that Argentina citizens could not buy more than two cross-border internet purchases per year, and the total amount should not exceed 25 dollars, exceeding the 50% additional tariff required for the value of goods.

Therefore, it is China's effective communication with local government departments.

Going abroad needs to study and solve big problems.

A series of measures taken by Alibaba to enhance the consumption experience attracted many consumers.