Moving In Time To Expand Brand Survival Space And Existence Value

The wind rose and stood in the draught of 90s, and the two batch of fabric manufacturers of trousers industry flew up.

Here world

The small weave of the net introduces the two batch of fabric suppliers for flat flattening: whether there is any value.

In the history of China's trousers industry, most of the groups flying from the draught are followers.

Admittedly, this group of followers has made outstanding contributions to the industry: they break the barriers of information and become the "matchmaker" who connects upstream fabric manufacturers and trousers enterprises; they lead the needle and thread into the trousers enterprises, and they spare no effort to release the trend of flow or joint industrial strength to realize the stylization of clusters.

Of course, without the two batch of fabric suppliers, there will be no fast developing Chinese trousers industry.

However, in today's highly pparent information industry, the value of the two batch of fabric suppliers is becoming weaker under the background of tight credit.

Some have directed the "homogeneity" culprit to the two batch of fabric suppliers, and others have attributed the loss of "price competition" to the two batch of fabric suppliers.

The wind stopped, and those who flew past had struggled and criticized.

A long-standing and easily overlooked group of values has attracted public attention for the first time in the Internet age.

Is the two batch of fabric suppliers aware of the market trend? Are they concerned about the sales status of the terminal products? Are they aware of the product positioning and market coverage of the trousers enterprises? Are they capable of predicting the explosions and whether they can accurately and accurately feed the downstream market information to the upstream developers?

Behind a series of question marks is the value system of business in the current era.

Comparing the value of a group or a brand in the industry, trousers industry is often used to take the ability and performance as the reference standard: who will make more money, who will be more successful and more valuable.

Then, taking this conclusion as the starting point, we analyze and list a series of elements of its success.

From the result of the backward process, and then copy the simulation, which means progress.

This seemingly logical logic is actually the law of the development of the rebel industry.

In the changing sea of business, when you are windy, you may be a high-profile flying bird. When the wind stops, you may be a pig who has fallen to the ground looking for teeth.

This is not an era of heroic sales, but your value and speed of innovation.

Seemingly staged brilliance may not reach the end, but the value of obscurity will always be the last to see the sunrise before dawn.

After dinner, the personal gossip is unavoidable. The small talk is unfair. From the objective point of view, we choose the fabric dealers, the two batch of merchants (parties), the trousers entrepreneurs, the marketing director and the designer of clothing in the industrial chain, from the source to the downstream, and listen to the voice of the industry.

It is true that this is not aimed at individual firing, nor is it a struggle with a group.

At the moment when the speed of innovation is equal to the speed of death, calmness faces the defect of self and determines the future.

In fact, it is not only the two batch of fabric suppliers, but if any person or group is not able to keep up with the times and can not create value for the customer group, then his existence is meaningless.

On the other hand, if you can guide customers and create value for them, make business explosions, let explosions fly and make source development more grounded, then you are irreplaceable.

Facing the defects and highlighting the value, the industry is more benign.

For individuals, listening to the voice of the industrial chain is ten miles stronger than reading the volume of books.

The two batch of fabric dealers will exist for a long time.

The square view: the vast territory of China determines the long-term value of middlemen.

No specificity, no norm, namely extinction, but this group will not disappear.

Supplier: Deputy General Manager of Shaoxing Lei Xin Textile Co., Ltd.

The layout of China's vast land resources determines the long-term value of the two batch of fabric suppliers.

In the view of upstream fabric supplier Lei Xin, the two batch of fabric suppliers are still the main team of upstream fabric suppliers. With the ability of upstream suppliers, they can not touch the two or three line garment factories far away.

"Front-line customers do our own business, and the two or three line customers should be handed over to the two batch of fabric suppliers. Their push is very strong. According to their feedback information, it is more beneficial for us to understand the market."

Qian Kuan said.

At present, the price of the fabric market is almost pparent, which determines that trousers manufacturers do not have to go far and wide to bypass the two batch to purchase fabrics at the source.

On the other hand, in order to ensure the interests of the two batch, the fabric supplier set up a regional protection policy, that is, the individual garment factories within the two batches of merchants, and the goods sold around the two batch to the source. Suppliers refused to take orders, and no one would scratch the shoes like this.

In the current fabric market, the two batch of the main reasons for the existence of a lot of criticism is related to two aspects: first, the two batches themselves; they are too interested in the interests and are not specific to the upstream.

The same two group of business partners with many fabric suppliers are everywhere.

The difference of sales promotion among different brands is related to the upstream easing policy and interest feedback, and the product itself is not the primary factor of sales promotion.

Second, the vicious competition in the industry led to two wholesale exhibitions not standardized.

One cloth sells more, sells goods on credit, and lacks services. In order to maintain stability and unwilling to try new fabrics, the two batch of development is chaotic and difficult to sustain.

In addition, the core of its value lies in the extreme lack of market information feedback.

They do not go deep into the market to understand the market, resulting in their own business going to the end of the road.

Some people attributed the fact that the market did not explode the edition to the fabric, and attributed the homogenization of the product to the two batch of fabric merchants. Qian Guang did not think so. Because of the lack of innovation in the garment factory, the lack of innovation in the procurement department of the factory, and the fact that the owner of the garment factory did not dare to try new fabrics, all of them could cause the market explosion.

To a large extent, product homogenization is related to product designers, fabric is the foundation, but it is not the only factor determining the homogenization.

Although the two batch of fabric manufacturers themselves have many defects, their industry value will not disappear.

At present, the two batch of distributors who are working with source fabric suppliers are basically in the 10 to 20 years, and their trust and interest relationship is not easy to change.

With the standardized development of the market and the upgrading of the industrial chain, the second batch of value weakening will be replaced by the new two batch of innovative thinking. They will serve commercialization and product service as a link to promote the flat industry.

Whoever makes money must earn money.

The two batch of money can not be stolen from upstream and downstream. "

This is the law of the development of the industry, and is also in line with China's regional conditions.

Opposite view: speed free and difficult to live.

In the current pants industry, speed is more important than anything else.

Especially in the supply chain of fabric, the two batch of fabric manufacturers who are too slow will go to a dead end.

Supplier: Cao Yuedong, marketing director of Zhengzhou moon Clothing Co., Ltd.

After visiting South market several days ago, Cao Yuedong deeply realized the secret of such market competition: speed and difficulty.

In the current pants industry, speed is more important than anything else.

"Wuhan goods are very popular in South market because they are very fast in production and replenishment, and shipped within three days after receiving orders."

Cao Yuedong said.

For retailers, goods can be sold, but because they are too slow to deliver goods, they will not sell good products.

For trousers enterprises, their production speed is too slow, can look for external processing, ensure fast supply.

Even so, it is still difficult to solve the reality of slow speed.

So, in the whole industry chain, who is the speed related to?

"Speed is related to fabric supplier."

Cao Yuedong believes that in the current industrial environment where the sales cycle is becoming shorter, the two batch of fabric suppliers are not ready in time, do not stock up, and stock is not abundant, which makes the supply of surface accessories become an important bottleneck restricting the development of trousers enterprises.

What are the functions of the two batch of fabric suppliers? Product service and information feedback.

First of all, in terms of product services, in order to reduce risks and maintain stability, the two batch of fabric manufacturers basically do not stock or stock up, causing the trousers manufacturers to fall into the "shortage of replenishment".

Because there is no stock and no batches of fabric can be supplied for production, resulting in the retail market can be sold products sold off, there is no place to add a single embarrassment.

Secondly, information feedback is not accurate by the information provided by the two batch of fabric suppliers.

There are two kinds of situations. First, the two batch of information is accurate, but he will not tell such a message to a garment factory, but to many, which will lead to many garment factories competing to produce the same fabric, the ending is homogenization; secondly, the information of the two batches is inaccurate, which is to digest the stock and vigorously push a certain fabric, resulting in no return to the garment factory.

When the two core functions of the two batch are lost, their only value is to provide financial support for the garment factories.

Under the vicious circle of credit default, garment factories are falling into a passive situation and shipping speed is becoming slower and slower.

However, allowing arrears is not equal to no settlement, plus two intermediate business increases, and slow reaction mechanism.

Of course, it is not that pants enterprises do not need two batch of fabric suppliers. In the future, the two batch of fabric suppliers in the original mode will be changed.

If the two batches of merchants are still immersed in the past glory, and do not keep pace with the times, they will push the trousers manufacturers to embrace the revolution.

Bypassing the two batch, trousers manufacturers can join up with fabric producers or become a trend of development.

Fabric business to build "business empire" depends on the two batch.

The square view: the two batch of fabric suppliers has its existing value, and its role will become more prominent in the future. The construction of "commercial empire" by fabric enterprises must rely on two batches.

Supplier of Views: general manager of Guangzhou XX textile

The two batch of fabric suppliers has its existing value, and its role will become more prominent in the future. It can even be said that fabric companies want to grow bigger and have to rely on the two batch of fabric suppliers in the domestic primary market.

Nowadays, many people say that fabric manufacturers need direct connection with garment enterprises.

But this is hard to do.

First of all, you need to set up shop in many places.

Shops are not difficult to open, but personnel and management.

Each store generally recruits two or three people, with fewer staff, so it is difficult for local enterprises to track services in place.

Moreover, the industry is a highly mobile industry.

When you open a shop in the locals or send people over, it requires a process to understand the local market. After a certain period of time, after a certain understanding, the result of job hopping is changing, and this will greatly affect the service of the local customers.

In addition, there are so many places in China, and the team is fully equipped and the cost is relatively high.

In contrast, the two batch of fabric manufacturers has many advantages, most of which have a relatively sound team.

In addition, the boss himself sits in a stable place, and is well aware of the needs of local businesses. It can provide good service to local customers, but the price is relatively slightly higher.

On the other hand, the foundation of business is building trust.

Opening stores in the field is not familiar with local enterprises, and is not conducive to expanding the market.

The two batch of fabric suppliers are usually familiar with local businesses, and it is easier to build trust between them.

In addition, from a realistic point of view.

At present, such as Changshu, Chengdu, Xi Liu and other garment industry mature and concentrated areas, but also mainly the two batch of fabric suppliers to support the fabric supply.

Cut off the intermediate links and downstream docking, this is the way to build a "century old shop", like many foreign clothing brands.

But this is not in line with the market situation in China. It is very difficult for China to control the market in an all-round way.

It is difficult for China to have a century old shop. China can have some "business empire", and fabric enterprises want to be a "business empire". They must rely on the first-class wholesale market and rely on some two quality fabric suppliers.

Therefore, the development of fabric enterprises still need to rely on the two batch, and will pay more attention in the future.

Counter argument: Fabric Companies with R & D capability have future.

Viewpoint supplier: Yi Xiaomin, general manager of Guangzhou Yutong Textile Co., Ltd.

Judging from the market situation in the first half of the year, some of the larger two batch of fabric traders generally suffered from bad business.

It can be said that the two batch of fabric manufacturers are now facing the market predicament, without obvious advantages.

In the past, pportation and logistics were not developed enough, and the information flow was slow, which gave the two batch of fabric suppliers living space.

But now, the market situation has changed.

The rapid development of information and logistics has broken the regional barriers. Fabric manufacturers have the conditions to directly connect with garment enterprises, and no longer need to bypass redundant intermediate links.

Moreover, the market demand changes faster and the fabric renewal speed is faster and faster.

In such an increasingly rapid situation, the docking between upstream fabric manufacturers and enterprises is more conducive to improving the speed of industrial chain reaction.

And the two batch of fabric suppliers sandwiched between upstream and enterprises, without their own R & D capability, and which fabrics are more or less based on their own profits instead of standing upstream and downstream, it is very difficult to achieve two-way feedback of information efficiently.

This will affect the reaction speed of the industry chain and drag the whole leg.

The final result is that upstream fabric manufacturers and enterprises have to bypass the two batch of direct communication.

The flattening of channels and the high cost performance of products are undoubtedly the main trend of the market, regardless of the channels of garment enterprises or fabric enterprises.

Reduce unnecessary cost through flat channels, thereby improving product cost performance.

Like Henan Zhengzhou's light textile industrial park, there will soon be a large number of fabric manufacturers to enter.

When the fabric manufacturer opens the shop to the door, clothing companies face more new products and lower prices. What are the reasons for choosing the two batch?

It is not only Zhengzhou, but also the future trend of various regions.

As a result, the two batch of fabric suppliers has no suitable soil for survival.

Although the order quantity of the two batch of fabric traders is usually larger than that of a single enterprise, the date of payment is relatively long.

For example, once the business is completed once a month, the two batch will need quarterly or even half yearly accounts, which is a greater burden for fabric manufacturers.

Therefore, in a comprehensive way, the two batch of fabric manufacturers have no obvious advantages, and the future of the fabric industry is in the hands of the upstream manufacturers with research and development capabilities.

From selling fabrics to selling services

Square view: in the current market, the two batch of fabric suppliers still have value.

Viewpoint supplier: Jin Fuxin, chairman of Henan Qian Sheng Textile Co., Ltd.

As a normal sales channel, there is a phenomenon that the trousers enterprises are directly connected with the fabric manufacturers, which is not rare in the industry. But it can not be said that it is very serious. After all, it is still a partial phenomenon.

Jin Fuxin said, perhaps at some point in the future, with the sales channel becoming mainstream, the two batch of fabric manufacturers were mercilessly replaced, but in the current market, the two batch of fabric suppliers still have the value of existence.

In Jin Fuxin's view, the two batch of fabric producers today are mostly providing services, not just selling fabrics.

Such as providing new fabrics, styles, models and design inspiration for trousers enterprises, bringing fresh information, information and resources to enterprises, and building a platform for communication between enterprises and enterprises.

In addition, the two batch of fabric suppliers also shoulder the responsibility of conveying customer needs and changing market direction for upstream fabrics.

The same fabric, or the same type of trousers, will have different market reactions in different market areas.

As the two batch of fabric suppliers, the process of communication and cooperation between different customers and suppliers is actually the process of information communication.

Secondly, the general small and medium-sized trousers enterprises do not have the scale and strength to directly cooperate with fabric manufacturers.

Their own funds are limited, and the fabric they can consume is limited, not to mention that they do not have the professionalism and diversification of the two batch of fabric manufacturers in product mix.

Jin Fuxin believes that compared with fabric manufacturers, the two batch of fabric suppliers can provide more diversified and enriched products for the enterprises, and the two batch of fabric merchants are more familiar with the style of the cluster products, and can provide more targeted fabrics, and are more flexible in the product mix.

Fabric manufacturers may not be able to produce all the products popular in the market at the same time.

Moreover, the phenomenon of credit default is still very serious.

The existence of the two batch of fabric merchants alleviated this huge risk to a certain extent.

The reason why many trousers companies are more willing to cooperate with the two batch of fabric suppliers is also very much related to their need for two batches of financial support.

In terms of the Zhengzhou trousers Market, the market has the survival of the fittest every year, with the elimination of the outgoing and fresh strength to join.

But the two batch of fabric suppliers is still a strong force, which proves that the two batch of fabric suppliers still have their value.

The two batch is declining.

The opposite view is that the phenomenon of direct docking between trousers enterprises over two batch of fabric manufacturers and fabric manufacturers is very obvious in clusters such as Guangzhou and Zhengzhou, and the value of the two batch of fabric merchants in the industry can be lower and lower.

Viewpoint supplier: Yue Jia, general manager of Guangzhou trousers beauty design and trousers Center

All the world is prosperous.

The world is full of gains and losses.

Not to mention the market that profits are regarded as a standard.

The most direct benefit of direct docking between trousers enterprises and fabric suppliers is reflected in their interests.

The two direct docking not only saves communication costs, but also saves paction costs.

Yuejia said that the phenomenon of direct docking between trousers manufacturers and fabric manufacturers across the two batch of fabrics has become evident in clusters such as Guangzhou and Zhengzhou.

With the development of the times, the value of the two batch of fabric suppliers in the industry is also getting lower and lower.

For trousers enterprises, the cost of each pair of trousers will naturally drop if they get the goods directly from the fabric manufacturers and pay more for the two batches.

And for upstream fabric manufacturers, business is the same as who do it, plus the two batch of fabric traders have more credit debts, and trousers enterprises in order to achieve cooperation, it is possible to cash pactions.

Even if it is not for cash pactions, the credit cycle will be much more benign.

This will greatly help the fabric manufacturers to improve their cash flow, and at the same time reduce the risk of the operation of the enterprises.

Yuejia believes that for some trousers enterprises, the only inconvenience to cooperate with fabric manufacturers is the problem of fabric inventory.

To a certain extent, the two batch of fabric merchants have a loose policy on return, and they will be willing to provide platform for trousers companies to process fabric inventory, but fabric manufacturers are stricter in the issue of return.

Perhaps some trousers companies will still take care of the friendship with the two batch of fabric manufacturers over the years, and buy some fabrics deliberately, but this will not reverse the realistic situation of the two batch of fabric suppliers' living space and smaller and smaller value.

In addition, trousers manufacturers have not relied on the two batch of fabric suppliers in earlier years.

After the rise of design studio and edition house, the three party docking with fabric manufacturers and trousers enterprises was realized, and two batch of fabric merchants were divided into three groups to provide the design template function for trousers enterprises.

The docking between trousers enterprises and textile mills will further accelerate the speed of information circulation in the industry.

The value of the two batch of fabric suppliers is bound to decline.

Role change wins

Square view: with the gradual maturity of the market, the two batch of fabric suppliers will survive as long as they are ready to move in time.

Viewpoint supplier: Liu Hui, general manager of Zhengzhou Zeng Li Textile Co., Ltd.

Influenced by the bad environment of foreign trade, some large textile enterprises have begun to take the initiative to find customers, in addition to the direct contact between the two large batch of fabric manufacturers and manufacturers.

Liu Hui said that the current market situation is not only the clothing factories looking for fabric manufacturers, but the fabric manufacturers have already developed in the local layout of trousers cluster.

Such as Guangzhou's Beijiang textile, Shandong's Dai Yin textile has long taken root in Zhengzhou.

Since ancient times, "people in the Central Plains have won the world", the phenomenon that large textile enterprises have gone through the deer Central Plains is just proving that the competition between the two batch of fabric manufacturers and fabric manufacturers is inevitable.

The two batch of heavy trade, manufacturers re production, how the market is divided, by virtue of their respective real skills.

However, as the market information is highly pparent and the scale of enterprises is expanding, the direct docking between trousers enterprises and fabric suppliers will become more and more common.

Under such circumstances, the two batch of fabric producers will have to play their value and function besides selling fabrics.

To compete with fabric manufacturers, of course, they can no longer play the role of purchasing and selling simply. Nowadays, most enterprises have professional purchasing personnel. If the two batch of fabric suppliers can only act as purchasing agents, it is really worthless.

Liu Hui said that in order to deal with the current market crisis, many two batch of fabric manufacturers are also actively changing their business models, improving their professional knowledge reserves, introducing professional talents, and providing customers with marginal value-added services related to fabrics.

For cowboy fabrics, we should focus on the research and development of water washing technology, so as to provide our customers with some experience for reference.

As compared with Guangzhou, Zhengzhou lacks professional knowledge of washing water and its washing process is not well developed.

Therefore, as the two batch of fabric manufacturers, we can do homework on the professional properties and development direction of fabrics, provide matching and extended services for enterprises, enable enterprises and designers to recognize the characteristics of fabrics more intuitively and clearly in the development stage, provide creative inspiration, and increase the overall reputation and competitiveness of fabrics in the market.

Learn from the current domestic garment industry more developed in Guangzhou and Fujian, take Fujian's federal Sanhe as an example, the two batch of fabric suppliers can pform from pure fabric distributors to R & D trade fabric distributors.

The design and development can be divided into two situations.

This model is more flexible and easy to operate than the pure fabric production enterprises. The product is close to the market and has a certain price advantage, which can naturally be recognized by consumers.

To a certain extent, it can also alleviate the dislocation of the actual demand of fabric manufacturers and downstream pants manufacturers, and can better promote the development of the industry.

Liu Hui said that in view of the slight lack of popular information and market development in Zhengzhou, the fabric research and design center could be set up in Keqiao and Guangzhou to form a positive interaction with the local market.

He believes that with the gradual maturity of the market, the two batch of fabric merchants will move on as long as they are in good time, and the existence space and the value of existence will always exist.

The two batch of fabrics can hardly meet the needs of trousers Enterprises

Counter argument: the two batch of fabrics has made great contributions to the development of trousers industry, but there are both advantages and disadvantages at present.

Viewpoint supplier: Liu Weijiang, general manager of Shenyang dream deer Clothing Co., Ltd.

Shenyang trousers group is smaller, trousers manufacturer one hundred or two hundred, fabric two batches relatively few.

Most trousers manufacturers purchase fabrics through fabric agents. Most of the Shenyang fabric agents come from Keqiao, mostly based on one or two fabrics, plus other products as auxiliary.

The development of Shenyang trousers industry in recent years is inseparable from the support of fabric agents. But at present, the two batch of fabrics has advantages and disadvantages for trousers manufacturers.

First of all, for many trousers enterprises which do not have enough comprehensive ability, they still need the support of the two batch of fabrics.

But what kind of products does the two batch of fabrics provide, and what kind of products the trousers manufacturers do is the main reason leading to the homogenization of the products.

Secondly, the two batch of fabrics is faced with the overall trousers wholesale market. The products provided usually focus on several fabrics in each season to minimize operational risk and facilitate their trading.

So the two batch of fabrics sells more fabrics with the wind, and fabric homogenization becomes the start of homogenization of pants products.

Therefore, for the trousers manufacturers with more ideas and clear product positioning, the products provided by the two batch of fabrics may not match the product positioning of trousers manufacturers, nor can they meet the needs of differentiated and hierarchical products in the cluster.

At present, some trousers manufacturers have begun to go to Keqiao, Guangzhou, Fujian and other places to investigate the market of trousers and trousers in the high-end shopping malls in the wholesale market, and find new fabrics and fabrics matching the positioning of trousers.

Only in this way can we maintain the brand products like dream, deer and so on, and distinguish them from the market, so as to maintain their advantages of differentiation and development and innovation.

Otherwise, the survival will be worrying.

Again, the two batch of fabrics does not want to satisfy all customers' needs, but small batch and planned products are more risky for the two batch of fabrics, and micro-blog is not able to make enough profit.

At present, the two batch of fabrics is also more and more perfect on the road of service improvement. After the introduction of new fabrics, the first tier trousers manufacturers of the cluster will first produce the products and put the trousers products on the market ahead of time, so as to win the opportunity of new product sales.

Finally, the two batch of fabrics is located in the middle of the trousers industry chain. The trend and grasp of the terminal market is not precise enough. The speed and accuracy of feedback to the fabric manufacturers are slightly less than that of the fabric manufacturers, while the trousers manufacturers and fabric manufacturers communicate directly.

The two batch of fabrics is the professional procurement of trousers manufacturers.

The standpoint: professional people do professional things, the two batch of fabric is equivalent to the professional procurement of trousers manufacturers.

Viewpoint supplier: Xiang Bin, chairman of Chengdu Fashion Co., Ltd.

The Chengdu fabric market is mainly located in the Chengdu Office of Keqiao, Fujian, Guangdong and other fabric manufacturers, and also has two batches of fabrics for two or three or more brand products.

Gross

Manufacturers choose fabrics based on product characteristics and development capabilities, and have good products to cooperate, whether they are two batches of fabrics or direct manufacturers.

Chengdu trousers cluster is dominated by fashionable pants products, and the innovation and development of fabrics is particularly important.

It is more popular with the company's product positioning, fashionable and innovative fabrics.

The two batch of fabrics, especially the two batches of fabrics developed by the background fabric manufacturers, still play an important role in professional purchasing of trousers manufacturers.

The current value and advantages of the two batch of fabrics are still obvious: first, they are rich in information and mature in channels.

Its upstream family has the ability of scientific research and development.

Moreover, the two batch of fabric's service to trousers manufacturers is more in place. Before, most of the fabrics were selected from trousers manufacturers to the fabric market. Now the two batches of fabrics are sent directly to the company for selection, and after-sales service is gradually improving.

As the media of fabric manufacturers and trousers manufacturers, the two batch of fabrics will convey and communicate the upstream customers' opinions, fashion colors and trends to the upstream manufacturers, and play a connecting role.

Enterprises in production know that there are specialties in the industry.

Fabric manufacturers are not necessarily suitable for professional sales. Similarly, trouser manufacturers do not specializes in purchasing. The existence of the two batch of fabrics is equivalent to the professional procurement of trousers manufacturers.

At present, the homogenization of fabrics and pants products has a certain relationship with the two batch of fabrics, but it is also due to the lack of independent development capability of various production enterprises and the lack of foresight.

Now productive enterprises have begun to adjust themselves, focus on independent development, and try to differentiate them according to popular trends, and seek common breakthroughs.

It is believed that having a clear direction and plan will solve the problem sooner.

The two batch of fabrics will continue to play an important role in the future fabric market. The two batch of fabrics will have a long way to go.

The trend of future development will inevitably go to strong alliance, from the two batch of fabrics and fabrics to trousers manufacturers, trousers agents to terminal retail.

The strength, cooperation and development of enterprises and agents in various regions and sectors are limited. Avoiding homogenization and price competition is the foundation of the industry's self reliance.

Counter argument: every link must reflect its value. The two batch of fabric must play a role in promoting the upstream and downstream.

Supplier: Zhao Xiaobin, general manager of Shaoxing Keqiao District Textile Co., Ltd.

Today's fabric market, the main channel of factory sales is still through the two batch of fabric agents, the two batch of fabrics has more mature channels and sales network, more than fabric manufacturers directly sell professional.

But with the development of trousers industry, the functions and functions of the two batches of fabrics in the industry chain are quite different from before.

The two batch of fabric should give full play to its value, not just as the role of fabric porter.

As a low threshold industry, textile market competition has been very fierce. Vicious price competition is common at present. But the future competition must be the competition between quality and fashion trend.

Fabric manufacturers must constantly improve their competitiveness, firmly grasp the quality and fashion trend, and be able to remain invincible.

The main source of market information for fabric manufacturers for trousers industry is the two batch of fabrics, but the biggest problem is the information and feedback of the two batches.

The two batch of fabrics has its own understanding of the fabric itself, whether it is enough to collate the downstream market information, and whether the feedback information of the upstream manufacturers is timely and accurate has become the key to the success of the fabric manufacturer's product development.

The two batch of mature fabrics can provide guidance and feedback for market development, and provide effective suggestions for the design and style of downstream trousers.

The two batch of fabric is equivalent to the professional sales of fabric manufacturers, but at present, many regions lack of two fabrics of excellent fabrics. It is not easy for fabric manufacturers to find suitable and honest partners.

As a result, fabric manufacturers are more inclined to operate the two batches of fabrics as internal links, based on the consideration of cooperation loyalty and long-term.

The direct connection between fabric manufacturers and trousers manufacturers is the trend of future development.

But at present there is a risk of increased capital and the one to one approach.

Although the intermediate channel may be able to maximize profits, many of the trousers manufacturers choose their own fabrics. Due to the lack of precise product positioning and professional fabric experience, the result is often not ideal.

Therefore, fabric manufacturers,

The two batch and trousers manufacturers must work hand in hand and perform their duties in order to realize the value of each link, so as to realize symbiosis and common prosperity.

With the gradual maturity of the market, the two batch of fabric suppliers will survive as long as they are ready to move in time.