Nike'S New Multi Sensory Cool Advertising Is Located In Hongkong.

Hongkong people are keen on sneakers.

In Mong Kok, they even have a street called "Sneakers Street" (wave shoe street, "wave" is Ball pliteration).

Recently, Nike, as the leading brother in the wave shoe industry, came out with a set of multi sensory advertisements, pointing to this wave of wave shoes in Hongkong.

Nike launched a "2015 Nike Air Max day".

The poster was created by local artists in Hongkong. They chose the most important form from the first Air Max 1 in 1987 to 2015.

A total of 5 representative shoes are presented in the form of interactive device advertisements.

Typical features of the Hongkong era represented by each sneaker are passed.

All kinds of complicated details and symbols are everywhere in advertising pictures and multi sensory media.

As a gimmick, these billboards have 5 sensory experiences and integrate several kinds of present.

Technology: scanning code, watching videos, plugging headphones can listen to a voice, NFC Technology Download posters, and smell and taste with fragrance and sugar placed beside it instead.

Although these technologies are put together and a bit of a hodgepodge, they are also vivid from the point of view of storytelling. Moreover, Nike has never been a brand without audience.

For example, you can listen to the sound of the Boeing 747 at Eic airport in Hongkong at the International Airport, and chew a gum from a grocery store around the corner of the street.

Of course, the main purpose is to sell shoes.

Google search Air Max, you will see a "Air Max".

It has been registered at Nike official online store.