Men's Personalized Era Opens The Trend Vane In The Internet.

If the traditional clothing store's closing shop tide is the result of the suppression of the electricity supplier after the rise of the Internet, the closing shop tide is only a change in the terminal channel of the Internet age. Although all garment manufacturers are involved in the operation of the clothing store, is it possible for the clothing manufacturers to go to your shop to consume? How much sales have the men's clothing shop brought to the manufacturers?

In fact, the most anxious thing for garment enterprises is that the flagship store on the Internet can no longer replace the sales volume of traditional clothing stores. The sales results of online stores deny the idea that the shops are due to electricity providers.

Nowadays, Chinese people are no longer simply demanding food and clothing. They have strong clothing.

Many people will have a firm attitude of "do not want to wear the same clothes as others", and basically face the mens men's clothing of middle and old aged men. They will also lose their hearts to the black-and-white and three colors. The appearance of the electricity supplier will make the consumers tired of Fujian men's menswear.

The brand building of Fujian Style Men's clothing is also too formatted. Usually it is the honor to advertise on CCTV, ask the star to be the spokesperson, and win the honor of a famous brand product or famous trademark in China.

There are many brands in this market, and the advantage of brand differentiation is hidden.

A very good piece.

On the artifact, we can not see the meaning of the brand, the excellent quality and the selling point of the representative character. Under this background, Fujian men's men's clothing can only maintain a certain sales volume by price war all the way.

A couple of days ago, two women's clothing enterprises in Fuzhou asked the boss of the women's clothing company, and the performance of the traditional clothing store was declining. Why are they ready to expand on the traditional retail channels? The bosses of the two women's clothing companies have complained about the same reason, that is, although the electricity supplier has facilitated people's clothing purchase, many consumers are very particular about the size and color of the clothing. It is difficult for the online shop to buy clothes to grasp these problems, especially the female consumers with high-end consumption, and the probability of buying clothes in the online shop is low.

There was a time when the media hyped up the theme of clothing consumers competing for offline customers, saying that many consumers went to the traditional clothing store to sample and try them on, then went to the online store to place orders, so that they saved a lot of money.

This view is based on the fact that the clothing prices of traditional stores are much higher than those of online stores, and consumers can save money by buying online stores.

And there are many problems like this.

China does not exist. On the one hand, clothing companies have launched the same price on line and line. On the other hand, if prices can not be consistent, they will give priority to the supply of traditional physical stores. Such a pformation is very easy, because it is only a question of price strategy.

{page_break}

The Internet has indeed changed people's living habits, including consumption patterns, but this change will never make the traditional clothing store fade away. Instead, traditional clothing stores can not adapt to the market changes brought by technological innovation. After the popularity of the Internet to the vast majority of families in China, there is no difference in traditional clothing stores. When the mobile Internet is popularized, traditional clothing stores still have no response.

One of the ways that the Internet changes people's shopping habits is to search the relevant information online before shopping, to understand the reputation and quality of products, and so on. In the early days, the traditional clothing store did not have the idea of PC.

Launch an online showcase.

When WiFi appeared, traditional clothing stores rarely combine communication signals with commercial information.

The popularity of mobile Internet today, the traditional clothing store has not thought about how to make mobile phone users find the location of the store.

All omission makes the traditional clothing store cut off from the world. Consumers can not get information from shops when they pass by the shops. How can such a backward practice make consumers close to your clothing store?

From the analysis of various market backgrounds, we can see that the reasons for the collapse of Fujian Style Men's clothing stores are not due to external factors such as electricity supplier squeeze, urban traffic congestion and air pollution. Instead, Fujian men's men's clothing can not adapt to the changing market demand in the era of personalized publicity. In the new era of Internet and mobile Internet, new technology can not be used to make clothing stores keep pace with the times. If Fujian men's men's clothing can do enough homework on personalized needs, let male consumers have more choices of colors and styles, and also use mobile Internet means to do well in terminal promotion, and men's clothing stores will still win.

Pro gaze.