Why Does Han Du She Fight For Outdoor Brands?

Han Du house has always been the main fashion producer. Recently, it has developed a new temple of outdoor brands. It not only set up joint ventures with outdoor sports brand Pathfinder, but also started selling outdoor sports shoes. These moves can be seen as a positive response to "Internet +" by Han dresses. Its core is to make use of existing influence and cooperate with more Internet companies and traditional enterprises.

This is exactly the same as a directive issued by the Chinese State Council just about promoting the "Internet +" action.

The proposal put forward that in 2025, the "Internet +" industrial ecosystem of networking, intellectualization, service and coordination was basically improved.

This is not the first pformation of Han Du Yi house.

This is well-known on Taobao, Tmall and other e-commerce sites.

Enterprises have undergone many pformations from initiation to growth.

Zhao Yingguang was once a member of China's huge overseas purchasing group.

In 2001, when he was stationed in South Korea by a trading company, Zhao Yingguang used his spare time to make a purchase. He was welcomed by Chinese consumers from the original Korean cosmetics, mother and baby products, and auto supplies.

During the period of rapid development of China's Internet, benefiting from Internet technology innovation and computers entering thousands of households, Taobao, Jingdong and a number of electronic business platforms have risen, and online shopping has become fashionable.

The buying and selling business is gradually steady, but Zhao Yingguang always feels that the road is getting narrower and narrower.

After buying in 6S, Zhao Yingguang was "stunned" when he visited a business enterprise in Korea.

The company has nearly 30 thousand shipments per day, far beyond his imagination.

He started his own idea of becoming an Internet apparel company.

In 2008, Zhao Yingguang founded the Korean dress house.

Brand, and officially started its own clothing design and brand building after a year.

The idea of "fast fashion" made Han Du Yi house quickly grasp the trend of the industry and win the popularity of online shopping crowd. In 2014, the volume of online pactions reached 1 billion 570 million yuan.

The photos of 18 brand founding teams are posted on the aisle and the conference room walls of Han Du Yi house.

In the photo, young people are fashionable and full of vigour.

This contrasts sharply with the 41 year old Zhao Yingguang: his clothes are not conspicuous except for his early grey hair.

Zhao Yingguang therefore regards himself as "the head of fashion brand standing outside fashion."

He led nearly 300 creative teams with 3 people, and more than 30 thousand garments were born from these teams each year.

Although this year's sales target was set at 2 billion 300 million yuan to 2 billion 500 million yuan, Han dresses did not produce a garment.

There are 60 core suppliers and 240 external suppliers, and some suppliers are even willing to take orders for Han Douyi house for 50 garments only.

Zhao Yingguang said: "Internet clothing companies are judging the trend, providing

It is an organic integration of emerging industries and traditional industries to create and build brands, and offline traditional enterprises to engage in production, and ultimately achieve a win-win situation.

"The integration of e-commerce and other industries is deepening" is also one of the goals of China's "Internet +" specific actions.

The Chinese government has suggested that the integration of e-commerce and other industries will continue to deepen. Network production, circulation and consumption will become more popular. The supporting environment such as standards and norms and public services will be basically improved.

After 7 years of entrepreneurship, though Zhao Yingguang has become a successful person in the eyes of outsiders, he feels that entrepreneurship is not yet over.

Zhao Yingguang said that the truly big Internet companies in the future will be open businesses rather than self closed businesses. The deep integration with traditional industries will become the key to the success of Internet companies.

In the future, the Korean family hopes to expand its business to Internet Finance with the help of the successful Internet business model, with a view to making this company become a more extensive business platform from purely Internet brand clothing enterprises.

Zhao Yingguang said, "the Internet is huge and there is still a long way to go."