Smart Clothing Will Enter The Market With Both Advantages And Disadvantages.

Smart wearable clothing admission, three advantages to retreat smart Bracelet

Smart Wearable

It is hoped that this will be a huge market, much larger than smart bracelet and smart watch.

Some of its advantages and possibilities will make some things possible.

Lining and the millet ecological chain enterprise, the millet bracelet's developer, Hua Mi science and technology jointly released its first intelligent sports running shoes, so that the biggest sports product manufacturer in China will catch up with the most advanced intelligent wearable equipment.

It is not a new concept. 10 years ago, Adidas released a similar product called Adidas 1, in addition to data monitoring, it can also provide the best cushioning power for runners through sensors connecting the soles of the motor's shock absorption analysis system.

However, after 10 years of development, the market's response to such products is still very mild.

In mid last year, there was even news that Nike would abolish the Fuelband team of its intelligent sports equipment, which made people worry about the prospect of this new field even though at the beginning of this year's CES, Nike still introduced its new intelligent sports running shoes Air Mag.

In fact, with the innovation of sensor technology and the progress of smart phones under the mobile Internet, the smart sports shoes are represented by

New opportunities are coming.

According to the quarterly quarterly report released by IDC in April this year, the global shipments of wearable devices will reach 45 million 700 thousand units in 2015, up 133.4% from 19 million 600 thousand last year.

Although the wrist wearable devices represented by smart watches and smart bracelet will still occupy more than 80% shipments, smart clothing will suddenly become the fastest growing category.

The forecast report from Gartner shows that in 2016, the global shipments of smart clothing will exceed 26 million of wearable wearable devices and become the largest category of wearable devices.

Last year, shipments of this category were almost zero.

In this category, in addition to all kinds of smart sports shoes, the other products in the field of smart clothing are particularly attractive, which is the American Hexoskin intelligent sports vest.

Like all wearable devices, putting Hexoskin on will not let you run faster, but it can record your movement data and evaluate whether the motion state has reached the physical limit through mobile phone APP.

At present, Hexoskin smart vest has been widely used for practical purposes.

In the United States, NASA used its human condition test in various space simulation tasks, while many professional athletes used it to judge fatigue and monitor the amount of exercise, and even circus used the case of checking the performers' physical fatigue.

In fact, compared to the running shoes on the feet, the clothes on the body are a potential market.

And all the characteristics that can be seen now make it a powerful competitor and substitute for wearable devices such as smart bracelet and even smart watches in the future.

In the eyes of intelligent goods, smart clothing has 3 advantages.

1. more portable.

Compared with smart watches, smart bracelet, smart glasses and other "wearable accessories" wearable devices, smart clothing will not change the user's habit of wearing, and will not increase the user's "burden", and at the same time do not have to worry about wearing and losing.

2. more precise.

Close clothing is the largest equipment for human contact, and can directly touch the core organs such as heart and lung.

Not only does this make it have more sensor contacts, but also the data range is more extensive and accurate.

3. more popular.

Currently larger

Most of the manufacturers are three or four years of technology start-ups, and their brand influence and users are still limited.

Many of the smart clothes in the bureau are famous sports brands such as Adidas and Nike, which originally have large and loyal user fans.

At the same time, it has inherent advantages in terms of scale, design ability and sales channels, so the fashion intelligent trend led by these manufacturers will have more appeal and penetration.

However, despite its huge technological advantages and being well looked at by the industry, the promotion of smart clothing is still facing some difficulties.

On the whole, there are 3 disadvantages:

1. the price is too high: Although there are many low price products of three hundred or four hundred yuan or even one hundred or two hundred yuan, it is not a general price choice.

Take Hexoskin as an example, a set of smart vests sells for up to 400 US dollars (about 2500 yuan), and accessory accessories are also expensive. The price of smart clothing products of the major sports brands is also much higher than that of the same grade.

The higher price threshold makes smart clothing more widely used in aerospace, military, professional sports and other special fields, and it is difficult to get the market among ordinary consumers.

In fact, smart clothing needs to complete the pition from experimental products to small batch products to mass consumer goods, and this premise is that prices must fall.

2. waterproof: with most wearable devices and intelligence.

In contrast, smart clothes that are often worn for strenuous exercise require frequent cleaning.

Whether they are sensors or batteries, the precision of these precision equipment attached to soft clothing is really worrisome.

Although we can improve it through waterproof coating, there is no large-scale solution to its cost, washability and high temperature in the washing machine.

Many of the programs currently seen are made of a battery that can be put into clothing by a removable way, but in fact, this is not the same as the "accessory accessories" mentioned before, and is not the ideal form of smart clothing. Two.

3. renewal difficulties: general clothes are not durable goods, and even need frequent new fashions, but consumers are obviously not likely to buy new smart clothes as usual.

From the perspective of clothing, the latter is usually less styled; from the way of sports, it is more like an expendable product; and in terms of intelligence, compared with smart phones or smart watches, it can not solve problems and upgrade functions through simple program updates.

For a new product that is starting and may break out next year, the current smart clothing product is not perfect.

However, with the driving force of market demand and the joint efforts of traditional fashion giants and Internet Co, it is not difficult to achieve rapid technological upgrading and product iteration.

More importantly, many industry views also believe that this more rigid and rigid smart wearable device seems to be more effective in solving many products "wear 90 days after being abandoned" curse.

This is a trend, especially when the industry leaders who have foresight have moved.

Maybe you still think it's far away from you.

But don't forget that two years ago, you would not feel that you should wear an intelligent bracelet and look back every day to see how many steps you have taken.