Are All Canvas Shoes Too Late To Be Recovered?

In July 21st, all the canvas shoes were sold online again, winning 1 hours online, and the first ten thousand pairs of canvas shoes were sold out.

When it comes to the move of all the canvas shoes last year, the old man sighed repeatedly: "anyway, the wait is too valuable."

Chen and his fans from a shirt, a T-shirt, and now to a paragraph.

After going through life and death, it is picking up the old product line again.

But without the huge scale and abundant funds of the high spirited spirit, are all the fans struggling now or are they struggling to turn around?

A canvas shoe

The launch of the new fan canvas shoes is considered to be the third best single product produced by customers.

Van man recently launched 3 men's canvas shoes on the official website, priced at 129 yuan.

In the introduction of the new canvas shoes, the new canvas shoes are more consistent with the Asian characteristics than the previous 60 canvas shoes.

New canvas shoes have won the recognition of consumers, but they seem to be influenced by Lei Jun, founder of millet.

At 1 a.m. yesterday, micro-blog announced that its canvas shoes had been sold out and was confirmed to arrive on the line with women's canvas shoes next week.

In the micro-blog review, many consumers complained about the limited sales of fan canvas shoes.

The quality of the product and user experience are particularly important after the new year.

Since August last year, a "shirt" has been announced to return, and a "T-shirt" was launched in April this year, and new canvas shoes were launched.

From big strides forward to prudence, the current focus on pursuit of explosive products is different from the original development mode.

Lose weight quickly

The most brilliant customers have more than 30 product lines, and not only do they sell products.

And home appliances, digital, general merchandise, etc.

After going through life and death, everyone in the product category substantially reduced.

According to the data of fan's official website, there are 417 men's wear and 563 women's wear.

Compared with the 478 men's wear and 1210 women's clothing in August last year, this figure has also been reduced. When the number of SKU is the largest, there are 190 thousand kinds of products sold by customers.

Compared with the number of employees who had more than 13 thousand people in 2011, fewer than 300 people were released last year when they released new shirts.

It is not difficult to see that the product is restricted in production.

In the view of the North Business Research Institute, although the "millet type" hunger marketing has aroused the fans' topic, it also reveals the fact that the limited capacity of the customers is limited.

In February last year, harvester, who was the chairman of the company and CEO Lei Jun of the company, was awarded $100 million in financing.

The money was then regarded as "life saving money" for everyone.

However, there are also some investment circles who believe that the new investors have not been introduced into the financing, and that the leading investors are Lei Jun individuals. This reflects that the investment institutions do not have a high expectation of van cask.

It's too late to repent.

Since the return of last year, the pace of old age has been very slow.

"Making fine products, making products with words and phrases," Chen Chu, vice president of VIC, told the Beijing Commercial Daily reporter that this is why all customers are slowing down.

After the flagship of the quality card, the fans really recalled some fans' return, but Cheng Weixiong, general manager of clothing expert and Shanghai Liang Qi Brand Management Co., Ltd., it seemed too late for everyone to repent.

"Fan guest"

It has been hard to realize the glory of the past when the established reputation and reputation once entered the bottom.

Cheng Weixiong said that there are many clothing brands and many alternatives. Attracting customers through explosive products is too late for customers.