Nanchang Garment Industry Association Escorts Clothing Enterprises

To escort Nanchang's garment enterprises, let's take a look at the contribution made by Nanchang garment industry chamber of Commerce to Nanchang garment enterprises.

On the morning of July 23rd, staff members of Jiangxi Zhen Yi fashion research and development center are working hard.

The design director of the center, Jiang Baohua, confirmed the "private custom" order sample, which was made by the Nanchang fashion enterprise "Mei Pu fashion".

The first clothing creative research and development organization in Nanchang Province, which was invested by several hundred thousand yuan in the clothing trade association of the city of Nanchang, has explored a new way of clothing research and development industry which is suitable for the characteristics of the province.

On the same day, Nanchang

The clothing experience shop project established by the chamber of commerce is advancing orderly in the 699 cultural and creative garden of Shanghai road.

After the store is completed, it will implement a new o2o mode that combines offline experience and online sales.

This is what we do to help Nanchang.

Specific countermeasures for enterprises to cope with the new normal economic situation.

On the one hand, it promotes the innovation and growth of Gan Shang clothing brand; on the other hand, it explores the Internet + mode to improve the gold content of Nanchang clothing brand.

Hu Junhua, President of Nanchang garment industry association, told reporters.

Xuan Yumei, the general manager of Jiangxi Xuan Xuan Industrial Co., Ltd., entered the garment industry of Nanchang for more than ten years, and her company was among the top sellers in the provincial down garment industry.

With the fierce competition in the clothing market, the pressure of agents is increasing. The clothing industry in Nanchang must pform from the agent brand to the independent brand, and find a way out from the traditional clothing industry to e-commerce.

Xuan Yumei decided to register his brand.

The two venture is much more difficult. Fortunately, there is a helping hand of the Nanchang Clothing Industry Association, which offers preferential treatment and technical assistance in the channels.

In March 2014, Xuan Yu Mei's own brand, the Xuan Yi library, was born.

Today, with the help of the chamber of Commerce, the women's clothing independently developed and produced by the Hsueh Yi library has entered thousands of households through the micro mall.

"Without the upgrading of industry, there will be no future for Jiangxi's textile and garment industry. The Nanchang garment industry chamber of Commerce has the responsibility to provide services for local enterprises, help members develop, and finally achieve the goal of boosting the pformation and upgrading of Jiangxi's knitted apparel industry."

Hu Junhua said that the chamber of commerce also established three sub chapters of Yugan, Guangfeng and Fengcheng.

In Nanchang Shanghai road zhe Lian square and Shangrao Wuyuan zhe Lian Hui, the Nanchang garment industry chamber of Commerce set up preferential preferential treatment for its own brand enterprises to help them solve their own brand sales channels.

At present, two shopping malls have 10 independent brands, and become an important clothing brand incubator center.

At the same time, in order to solve the financing difficulties of member enterprises, especially the independent brand enterprises, the chamber of Commerce has actively discussed with many financial institutions, established a strategic cooperative relationship, and obtained a variety of preferential financing products. In the past two years, it has helped members get more than 700 million yuan of financing.

With the help of the chamber of Commerce, a number of Nanchang independent brands have been growing up, such as "Mei Pu fashion", "like one Chen", "Xuan Yi bank", "Jiang Yi" and "Ou Jing".

Landing "Jiangxi SME public service platform", you can see prominently in the home page "Jiangxi garment industry agglomeration cloud platform".

According to Hu Junhua, Nanchang garment industry association undertook the operation and maintenance of the platform, and the platform will run officially in August this year.

At that time, Nanchang will promote the development mode of "entity store + network sales" to help Jiangxi local textile and garment enterprises expand their online marketing channels.

At the same time, the chamber of Commerce has successfully bid for the state supported "window service platform for creative clothing industry of Gan Shang". At present, the e-commerce operation center, fashion design center and entrepreneurial center of the platform have achieved remarkable results.